Web Marketing Manager - Hybrid/Remote Growth & Optimization

Egnyte; Oregon; Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

401(k) with company match

Health Savings Account (HSA) with a+em

Up to 12 weeks parental leave and 10 w

Job summary

Egnyte seeks a Web Marketing Manager to own egnyte.com, shape its structure, and drive performance. This hands-on role partners with creative, web development, product marketing, and sales to translate needs into effective pages and tests that move the business.

The role emphasizes data-driven prioritization, SEO/AEO practices, and collaboration with teams across Demand Gen, Communications, and Field Marketing to optimize the site for business impact.

Qualifications

• Seven or more years of web marketing experience, preferably at a B2B technology or software company.
• A proven track record of making a website perform better — redesign, restructuring, optimization — and the ability to describe what changed and what it produced.
• Sound business judgment. You can tell the difference between a request that will move the business and one that will not.
• Experience running several projects at once and finishing them on time with little supervision.
• Clear communication with people who do not work on the web, including executives.
• Working knowledge of a content management system (Drupal is a plus) and an analytics platform such as GA4 or Adobe Analytics.
• General understanding of HTML, CSS, and JavaScript to have a productive conversation with developers.
• SEO and AEO fundamentals, both technical and editorial.
• Familiarity with A/B testing and personalization tools.

Responsibilities

• Responsible for egnyte.com — what is on the pages, how they are organized, and how well they perform.
• Be hands-on. You will be personally responsible for the work and close to the details of every project that touches the site.
• Manage web projects from start to finish — scope, schedule, reviews, and launch — and keep everyone informed along the way.
• Work with product marketing, demand generation, sales, field marketing, and communications to turn what they need into pages that work.
• Take part in design reviews. You do not need to be a designer, but you should be able to judge creativity against business goals and best practices to give clear, useful feedback.
• Work with web development to ensure what gets built matches what was designed, loads quickly, and is accessible.
• Partner with our conversion optimization lead on testing — what to test, what the results mean, and what to change as a result.
• Use analytics to find what is not working on the site, recommend fixes, and see them through.
• Keep the site accurate and current, and apply SEO and AEO fundamentals to page structure, copy, and metadata.
• Direct internal designers, agencies and contractors on wireframes and mockups to match business requirements.
• Report to the Senior Director of Brand Marketing.
• Work day to day with creative, web development, conversion optimization and analytics, product marketing, demand generation, corporate communications, sales, and field marketing.

Skills

Web marketing

SEO fundamentals

A/B testing

Analytics platforms

HTML/CSS/JS basics

Clear communication

Tools

Drupal

GA4

Adobe Analytics

HTML/CSS/JavaScript

Job description

Egnyte seeks a Web Marketing Manager to own egnyte.com, shape its structure, and drive performance. This hands-on role partners with creative, web development, product marketing, and sales to translate needs into effective pages and tests that move the business.

The role emphasizes data-driven prioritization, SEO/AEO practices, and collaboration with teams across Demand Gen, Communications, and Field Marketing to optimize the site for business impact.