Web Marketing Coordinator — AI-Driven Web Strategy

The William Paterson University of New Jersey; United States; On-site; USD 55,000 - 72,000; Full time

Benefits offered by this job

Competitive benefits

Four-day summer workweek

Tuition support

Internal promotion opportunities

Job summary

William Paterson University of New Jersey is seeking a Web Marketing Coordinator to support branding and digital content across university platforms. The role focuses on planning and implementing website design and maintenance to improve appearance, usability, and engagement.

You will work with AI-enabled tools to enhance content and workflows. The position requires collaboration with faculty and administrative leaders, and involves training web editors, analytics review, and SEO/AI-driven

Qualifications

• Bachelor's degree in graphic design, digital media, or related field.
• 3+ years coordinating website design and maintenance for education or large organization.

Responsibilities

• Update and strengthen the University website design and architecture.
• Plan and implement website design initiatives and page updates.
• Develop pages using current standards and best practices.
• Review site analytics to inform plans.
• Support SEO and AI-assisted search goals.
• Collaborate with faculty and staff across campus.

Skills

HTML/CSS/JS

AI tools usage

Education

Bachelor's degree

Job description

William Paterson University of New Jersey is seeking a Web Marketing Coordinator to support branding and digital content across university platforms. The role focuses on planning and implementing website design and maintenance to improve appearance, usability, and engagement.

You will work with AI-enabled tools to enhance content and workflows. The position requires collaboration with faculty and administrative leaders, and involves training web editors, analytics review, and SEO/AI-driven