AI-Driven Web Marketing Coordinator for Higher Ed

WPU The William Paterson University of New Jersey; Wayne (NJ); On-site; USD 76,000 - 88,000; Full time

Benefits offered by this job

Health and dental insurance

Retirement plans

Four-day summer workweek

Tuition support

Internal promotion opportunities

Job summary

William Paterson University in Wayne, NJ seeks a Web Marketing Coordinator to lead website design, maintenance, and digital content across platforms. You will apply AI-enabled tools responsibly to enhance content, engagement, and site effectiveness.

Collaborating with leaders across campus, you will optimize pages, support SEO, analyze analytics, and manage a student team of website editors and interns.

Qualifications

• Proficiency in HTML, JavaScript and CSS coding for front-end web design and development.
• Familiarity with AI tools and platforms and ability to apply them responsibly.
• Proficiency in graphic design, layout, and image optimization for digital media.
• Strong experience with Adobe Creative Suite applications.
• Knowledge of website analytics; a working knowledge of Google Analytics is preferred.
• Excellent interpersonal skills and ability to collaborate across campus.

Responsibilities

• Continuously updates and strengthens website design and architecture to support recruitment and retention.
• Plan and implement website design initiatives, create new pages, and maintain existing pages.
• Create and modify web pages using current standards and coding practices.
• Review site analytics to inform plans and initiatives.
• Support SEO and AI-assisted search optimization goals.
• Collaborate with faculty and staff and train departmental web editors.
• Monitor requests for website revisions and updates via the helpdesk.
• Collaborate on recruitment of student website editors and digital content.
• Develop digital content including videos for the web and social media.
• Design and distribute targeted emails, texts, and other digital communications.

Skills

HTML/CSS

JavaScript

AI tools

Graphic design

Adobe Creative Suite

Tools

Google Analytics

dotCMS

Drupal

Joomla

Job description

William Paterson University in Wayne, NJ seeks a Web Marketing Coordinator to lead website design, maintenance, and digital content across platforms. You will apply AI-enabled tools responsibly to enhance content, engagement, and site effectiveness.

Collaborating with leaders across campus, you will optimize pages, support SEO, analyze analytics, and manage a student team of website editors and interns.