Web Marketing Coordinator

The William Paterson University of New Jersey; United States; On-site; USD 55,000 - 72,000; Full time

Benefits offered by this job

Competitive benefits

Four-day summer workweek

Tuition support

Internal promotion opportunities

Job summary

William Paterson University of New Jersey is seeking a Web Marketing Coordinator to support branding and digital content across university platforms. The role focuses on planning and implementing website design and maintenance to improve appearance, usability, and engagement.

You will work with AI-enabled tools to enhance content and workflows. The position requires collaboration with faculty and administrative leaders, and involves training web editors, analytics review, and SEO/AI-driven

Qualifications

• Bachelor's degree in graphic design, digital media, or related field.
• 3+ years coordinating website design and maintenance for education or large organization.

Responsibilities

• Update and strengthen the University website design and architecture.
• Plan and implement website design initiatives and page updates.
• Develop pages using current standards and best practices.
• Review site analytics to inform plans.
• Support SEO and AI-assisted search goals.
• Collaborate with faculty and staff across campus.

Skills

HTML/CSS/JS

AI tools usage

Education

Bachelor's degree

Job description

Thank you for your interest in working at William Paterson University.

William Paterson University is a purpose-driven, proudly diverse community-designated as both a public Hispanic-Serving Institution and Minority-Serving Institution-committed to creating transformative academic, professional, and personal experiences as a powerhouse of progress. We foster a workplace that values growth, flexibility, and community, and we are recognized as a 2024 and 2025 Forbes' Best Employers by State, 2025 Great College to Work For, and honored with the NJBIZ Empowering Women Award .

Our 1,000 dedicated staff members enjoy competitive benefits, a four-day summer workweek, tuition support, and strong opportunities for internal promotion. Situated on a scenic suburban campus just 20 miles from New York City, WP offers a diverse, inclusive environment where your contributions fuel student success, economic and social mobility, and community engagement. Together, we empower our students through intentional, holistic support within flexible, innovative, and inclusive settings-preparing graduates to thrive professionally and personally, and to lead with a commitment to progress in New Jersey and beyond.

JOB SUMMARY

Reporting to the Director of Web and Social Media Marketing and the Vice President for Marketing and Public Relations, the Web Marketing Coordinator supports University strategic goals and branding by coordinating, planning, and implementing website design and maintenance functions that continuously improve appearance, usability, functionality, engagement, and overall effectiveness of the University website. The coordinator will also collaborate on the development of digital content for all digital platforms. Across these functions, the coordinator will possess and apply strong skills in the responsible use of a wide and rapidly evolving range of AI-enabled tools, platforms, and workflows, integrating these technologies to strengthen digital content, user engagement, and website effectiveness.

PRINCIPAL RESPONSIBILITIES

• As a member of the Marketing and Public Relations team, continuously updates and strengthens the design of the University website, its component parts and its architecture, with an emphasis on pages that support undergraduate and graduate student recruitment and student retention.
• Collaborates with the Director of Web and Social Media Marketing to plan and implement website design initiatives, create new pages that are consistent with University strategies and web best practices, and maintain and upgrade existing pages.
• Creates and modifies web pages using current standards and best practices in website layout, design and coding.
• Reviews site analytics to inform plans and initiatives.
• Supports search engine optimization and AI-assisted search (SEO/AEO) goals and best practices.
• Consults and collaborates proactively and independently with faculty, academic and administrative leaders, and web content editors in departments across campus.
• Trains and supports departmental web editors in the University website content management system.
• Monitors and manages requests for website revisions and updates submitted via the University helpdesk system.
• Collaborates on recruitment and oversight of student website assistant team.
• Collaborates on development of digital content including videos to be deployed on the web, through social media and in support of virtual events.
• Designs and distributes targeted emails, texts and other digital communications to support student retention and recruitment strategies, and campus communications.
• Collaborates on updating, designing and distributing digital publications, and refreshing content on University homepage and other key pages.
• Evaluates, adopts and applies AI tools and platforms to improve web design, content creation, coding, analytics and workflow efficiency, and provides guidance to colleagues and campus partners on the effective, responsible and appropriate use of AI technologies.
• Represents the Department on committees.
• Performs other duties as assigned and appropriate to the position.
• Bachelor's degree from an accredited college or university in graphic design, digital media, communications, computer science, or other relevant degree.
• Minimum of three (3) years' experience coordinating day-to-day website design, web editing, and maintenance responsibilities for an education-related or comparable website (higher education experience is preferred), or for a large institution, corporation, or non-profit organization or business.

COMPETENCIES/SKILLS REQUIRED

• Proficiency in HTML, JavaScript and CSS coding for front-end web design/development and the ability to safely and appropriately use AI tools.
• Familiarity with a wide range of AI tools and platforms (such as generative AI chatbots, agents, AI-assisted coding, image and video tools, and AI-driven analytics and search), the judgment to apply them effectively and responsibly, and a demonstrated ability to lear