AI-Driven Web Marketing Coordinator | UX & SEO

William Paterson University; Wayne (NJ); On-site; USD 76,000 - 88,000; Full time

Benefits offered by this job

Four-day summer workweek

Tuition support

Competitive benefits including health,

Job summary

William Paterson University seeks a Web Marketing Coordinator to advance our website, digital content, and AI-enabled workflows. You will collaborate with marketing leadership to plan pages, create content, and optimize SEO/tools while training editors and overseeing student web assistants.

The role emphasizes analytics, accessibility, and timely updates to recruitment and retention pages, with a four-day summer workweek and strong benefits.

Qualifications

• Bachelor’s degree from an accredited college or university in graphic design, digital media, communications, computer science, or other relevant degree.
• Minimum of three (3) years’ experience coordinating day-to-day website design, web editing, and maintenance responsibilities for an education-related or comparable website (higher education experience is preferred), or for a large institution, corporation, or non-profit organization or business.
• Proficiency in HTML, JavaScript and CSS coding for front-end web design/development and the ability to safely and appropriately use AI tools.
• Familiarity with a wide range of AI tools and platforms (such as generative AI chatbots, agents, AI-assisted coding, image and video tools, and AI-driven analytics and search), the judgment to apply them effectively and responsibly, and a demonstrated ability to learn and adapt as these tools rapidly evolve.
• Proficiency in graphic design, layout, and image optimization for digital media. Strong experience with Adobe Creative Suite applications.
• Knowledge of video creation.
• Knowledge of website and social media analytics; a working knowledge of Google Analytics is preferred.
• Excellent interpersonal skills, a service orientation, and experience collaborating with faculty and staff, or complex institutional teams, at all levels.
• Enthusiasm and curiosity about rapidly evolving technologies, new AI and content creation tools, and digital design standards.
• Ability to manage collaborative student teams working on large web projects and a high volume of web maintenance tasks.

Responsibilities

• Continuously updates and strengthens the design of the University website, its components parts and its architecture, with emphasis on pages that support undergraduate and graduate student recruitment and student retention.
• Collaborates with the Director of Web and Social Media Marketing to plan and implement website design initiatives, create new pages that are consistent with University strategies and web best practices, and maintain and upgrade existing pages.
• Creates and modifies web pages using current standards and best practices in website layout, design and coding.
• Reviews site analytics to inform plans and initiatives.
• Supports search engine optimization and AI-assisted search (SEO/AEO) goals and best practices.
• Consults and collaborates proactively and independently with faculty, academic and administrative leaders, and web content editors in departments across campus.
• Trains and supports departmental web editors in the University website content management system.
• Monitors and manages requests for website revisions and updates submitted via the University helpdesk system.
• Collaborates on recruitment and oversight of student website assistant team.
• Collaborates on development of digital content including videos to be deployed on the web, through social media and in support of virtual events.
• Designs and distributes targeted emails, texts and other digital communications to support student retention and recruitment strategies, and campus communications.
• Collaborates on updating, designing and distributing digital publications, and refreshing content on University homepage and other key pages.
• Evaluates, adopts and applies AI tools and platforms to improve web design, content creation, coding, analytics and workflow efficiency, and provides guidance to colleagues and campus partners on the effective, responsible and appropriate use of AI technologies.

Skills

HTML

JavaScript

CSS

AI tools

Graphic design

Video creation

Analytics

Google Analytics

Education

Bachelor's degree

Tools

Adobe Creative Suite

Google Analytics

dotCMS

Drupal

Joomla

AI platforms

Job description

William Paterson University seeks a Web Marketing Coordinator to advance our website, digital content, and AI-enabled workflows. You will collaborate with marketing leadership to plan pages, create content, and optimize SEO/tools while training editors and overseeing student web assistants.

The role emphasizes analytics, accessibility, and timely updates to recruitment and retention pages, with a four-day summer workweek and strong benefits.