Web Experience & Strategy Lead (HubSpot & Migration)

WISCONSIN EVANGELICAL LUTHERAN SYNOD; City of Pewaukee (WI); On-site; USD 90,000 - 150,000; Full time

Job summary

Wisconsin Evangelical Lutheran Synod is seeking a Digital Experience and Web Strategy Lead to own the website experience from discovery through migration and ongoing optimization. Hybrid strategist, web lead, and hands-on builder, you will guide department migrations, set timelines, and ensure HubSpot and digital solutions align with communications goals.

You will partner with ministries to determine the best digital solution, lead IA and design/build in HubSpot, establish web standards, and

Qualifications

• Bachelor's degree in web design, digital communications, marketing, computer science, information technology, or a related field.
• 5+ years of experience in web design, website management, or digital communications.
• Experience managing complex website redesign or migration projects.
• Proficiency with HubSpot CMS and marketing platform.
• Experience with modern CMS.
• Strong understanding of HTML, CSS, responsive web design, SEO, accessibility standards, and user experience principles.
• Experience using Google Analytics or similar web analytics platforms.
• Excellent written, verbal, organizational, and presentation skills.
• Strong project management skills with the ability to manage competing priorities and deadlines.

Responsibilities

• Lead website migration initiative with plans, milestones, risks, and launches.
• Develop migration plans for ministries and coordinate timelines and dependencies.
• Assess websites to decide what to migrate, redesign, rewrite, consolidate, remove, or rebuild.
• Determine HubSpot or digital solution per department rather than automatic replication.
• Coordinate content, design, and technical needs with teams through migration.
• Own the website project timeline and ensure on-time deliverables.
• Lead reviews, testing, launch prep, and post-launch follow-up.
• Act as strategic digital advisor to departments on the right digital solutions.

Skills

Digital strategy

Project management

User experience (UX) principles

SEO concepts

Accessibility standards

Communication skills

Education

Bachelor's degree in web design, digital communications, marketing, computer science, information technology, or related field

Tools

HubSpot CMS

Google Analytics

Modern CMS

Job description

Wisconsin Evangelical Lutheran Synod is seeking a Digital Experience and Web Strategy Lead to own the website experience from discovery through migration and ongoing optimization. Hybrid strategist, web lead, and hands-on builder, you will guide department migrations, set timelines, and ensure HubSpot and digital solutions align with communications goals.

You will partner with ministries to determine the best digital solution, lead IA and design/build in HubSpot, establish web standards, and