Hybrid Digital Content Strategist for Web Experience

Metropolitan Council; Saint Paul (MN); Hybrid; USD 75,000 - 115,000; Full time

Job summary

The Metropolitan Council in Minnesota invites applications for a Digital Content Strategist. This newly created role sits within the Digital Experience team and will own content strategy across the organization’s web presence.

You will collaborate with an external website vendor during pre-launch and assume full ownership post-launch, guiding content governance, IA, and accessibility standards. You will work closely with the Senior Digital Specialist and Manager to implement SEO/AEO/GEO best

Qualifications

• Experiences in web content strategy or digital communications.
• Ability to translate inputs into digital content strategies.

Responsibilities

• Supports governance of the Council's digital content strategy and governance documentation.
• Collaborates with Communications Consultants and the Digital Experience team to develop digital strategies across platforms.
• Leads conversations with internal clients, end users, and stakeholders to determine content needs.
• Educates others on accessible and useful content delivery.
• Applies information architecture and site-architecture best practices to content placement.
• Translates raw inputs into digital content using web copywriting and storytelling best practices.
• Develops and maintains the Council's Web Style Guide with internal and external partners.
• Works with SEO/AEO/GEO best practices and the Digital Experience Manager.
• Performs other duties to support the Digital Experience team and department objectives.

Skills

Content strategy

SEO

HTML/CSS knowledge

Web analytics

Writing & editing

Stakeholder collaboration

Project management

Education

High school diploma/GED + 7 years experience

Associate degree + 5 years experience

Bachelor's degree or higher + 3 years experience

Tools

Figma

Umbraco

WordPress

Drupal

Job description

The Metropolitan Council in Minnesota invites applications for a Digital Content Strategist. This newly created role sits within the Digital Experience team and will own content strategy across the organization’s web presence.

You will collaborate with an external website vendor during pre-launch and assume full ownership post-launch, guiding content governance, IA, and accessibility standards. You will work closely with the Senior Digital Specialist and Manager to implement SEO/AEO/GEO best