Digital Experience & Web Strategy Lead

WISCONSIN EVANGELICAL LUTHERAN SYNOD; City of Pewaukee (WI); On-site; USD 90,000 - 150,000; Full time

Job summary

Wisconsin Evangelical Lutheran Synod is seeking a Digital Experience and Web Strategy Lead to own the website experience from discovery through migration and ongoing optimization. Hybrid strategist, web lead, and hands-on builder, you will guide department migrations, set timelines, and ensure HubSpot and digital solutions align with communications goals.

You will partner with ministries to determine the best digital solution, lead IA and design/build in HubSpot, establish web standards, and

Qualifications

• Bachelor's degree in web design, digital communications, marketing, computer science, information technology, or a related field.
• 5+ years of experience in web design, website management, or digital communications.
• Experience managing complex website redesign or migration projects.
• Proficiency with HubSpot CMS and marketing platform.
• Experience with modern CMS.
• Strong understanding of HTML, CSS, responsive web design, SEO, accessibility standards, and user experience principles.
• Experience using Google Analytics or similar web analytics platforms.
• Excellent written, verbal, organizational, and presentation skills.
• Strong project management skills with the ability to manage competing priorities and deadlines.

Responsibilities

• Lead website migration initiative with plans, milestones, risks, and launches.
• Develop migration plans for ministries and coordinate timelines and dependencies.
• Assess websites to decide what to migrate, redesign, rewrite, consolidate, remove, or rebuild.
• Determine HubSpot or digital solution per department rather than automatic replication.
• Coordinate content, design, and technical needs with teams through migration.
• Own the website project timeline and ensure on-time deliverables.
• Lead reviews, testing, launch prep, and post-launch follow-up.
• Act as strategic digital advisor to departments on the right digital solutions.

Skills

Digital strategy

Project management

User experience (UX) principles

SEO concepts

Accessibility standards

Communication skills

Education

Bachelor's degree in web design, digital communications, marketing, computer science, information technology, or related field

Tools

HubSpot CMS

Google Analytics

Modern CMS

Job description

SUMMARYThe Digital Experience and Web Strategy Lead is responsible for leading the strategy, planning, execution, and ongoing concepting for Wisconsin Ev. Lutheran Synod (WELS) department web needs and digital experiences within our HubSpot-powered product suite.The ideal candidate would be a hybrid digital strategist, web experience lead, project manager, and hands-on web builder. The position serves as the primary owner of the website experience from initial discovery through strategy, migration, design, build, launch, and ongoing optimization.A significant component of this position will be leading the organization's website migration initiative, including developing migration plans, prioritizing websites, coordinating internal resources, managing timelines and dependencies, communicating with departments, and ensuring websites are successfully transitioned to the appropriate HubSpot and digital solutions.The ideal candidate understands that a website is not always the answer. They will work with departments to understand their goals, target audience needs, marketing objectives, and technical requirements, and then determine whether a website, landing page, HubSpot functionality, automation, content experience, or another communication solution is the best approach.This role provides direct supervision and oversight to the Web Communications Specialist, including establishing priorities, providing guidance and feedback, and ensuring alignment with digital communications strategy, standards, and organizational goals.KEY RESPONSIBILITESWebsite Migration LeadershipServe as the project lead/owner for the website migration initiative, establishing processes, priorities, timelines, and standards for migrating department websites.Develop and maintain migration plans for individual ministries, including scope, requirements, milestones, dependencies, risks, and launch schedules.Work directly with departments to understand their existing website, objectives, target audience, content needs, and expectations for the migration.Assess existing websites and work with the Web Communications Specialist to determine what should be migrated, redesigned, rewritten, consolidated, removed, or rebuilt.Determine the appropriate HubSpot or digital solution for each department rather than automatically replicating the existing website.Coordinate the content, graphic design, and technical needs with Communication Services and Technology team members throughout the migration.Own the website project timeline and ensure deliverables stay on track.Lead website reviews, approvals, testing, launch preparation, and post-launch follow-up.Digital and Web StrategyAct as a strategic digital advisor to departments, helping them determine the right digital solution for their target audience.Evaluate whether a full website, landing page, HubSpot tool, content experience, automation, or another digital solution is appropriate for a particular need.Develop website and page strategies that support web experience journeys, usability, accessibility, SEO, lead generation, conversion, and overall business objectives.Website Design and BuildLead the information architecture, navigation, page structure, user experience, and overall web strategy for department websites.Design and build pages and website experiences within HubSpot.Translate approved designs, and content into functional, polished web pages.Establish and maintain web standards for usability, consistency, responsiveness, accessibility, and conversion.Review websites from the perspective of the end user and identify opportunities to improve the web user experience.Balance department requests with usability, marketing strategy, technical requirements, and organizational standards.These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required to perform this job. Other duties may be assigned.QUALIFICATIONS/EDUCATIONBachelor's degree in web design, digital communications, marketing, computer science, information technology, or a related field.Five or more years of experience in web design, website management, digital communications, or related fields.Demonstrated experience managing complex website redesign or migration projects.Proficiency with HubSpot content management systems (CMS) and marketing platform.Experience with modern CMS.Strong understanding of HTML, CSS, responsive web design, SEO, accessibility standards, and user experience principles.Experience using Google Analytics or similar web analytics platforms.Excellent written, verbal, organizational, and presentation skills.Strong project management skills with the ability to manage competing priorities and deadlines.