Web Experience & Optimization Lead

Pearson; Augusta (ME); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and content management systems, shaping customer web experiences, ensuring brand quality, and guiding new content and features.

You will collaborate with internal teams to optimize pages for conversions, conduct QA and audits, and work with analytics to drive tests and SEO. AEM and GA experience preferred; BA/BS in marketing or related field.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS; experience with CMS and digital analytics tools.

Responsibilities

• Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner closely with internal teams and partner school representatives to understand audience needs, create compelling content that engages the user, and ensure web pages are optimized to meet site conversion goals.
• Partner with creative and brand teams for content and creative alignment.
• Conduct quality control and testing via regular site audits and recommend improvements.
• Ensure that all website content follows the company’s established style guidelines.
• Collaborate with web development and UX teams to design best in class digital experience for mobile and desktop.
• Work with analytics and CRO teams to identify opportunities for optimization testing, helping to design and implement A/B and multivariate tests.
• Collaborate to define and implement SEO strategies and tactics for website properties.
• Manage workflow to ensure timely delivery of campaign initiatives.
• Maintain an understanding of new technologies and best practices in website accessibility, mobile design, SEO, analytics, lead conversion, and related concepts.
• Ensure that all brand, web accessibility (WCAG compliance) & design standards are followed and upheld.
• Other duties as assigned or identified by line manager (Sr. Manager of Web Content & Experience)

Skills

HTML/CSS

A/B testing

Project management

Cross-functional collaboration

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and content management systems, shaping customer web experiences, ensuring brand quality, and guiding new content and features.

You will collaborate with internal teams to optimize pages for conversions, conduct QA and audits, and work with analytics to drive tests and SEO. AEM and GA experience preferred; BA/BS in marketing or related field.