Ecommerce & Web Experience Specialist

Pearson; Helena (MT); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer public websites and CMS content for Pearson Virtual Schools. You will optimize web experiences, ensure brand consistency, and oversee new content and features across campaigns.

You will partner with internal teams and school representatives to deliver audience-focused content, run audits, and support analytics-driven improvements. AEM, GA, and HTML/CSS familiarity are preferred.

Qualifications

• BA/BS degree in marketing, communications, technology or related field.
• Proven website marketing or digital marketing experience.
• Basic HTML and CSS knowledge.
• Experience with CMSs; Adobe Experience Manager preferred.
• Experience using website analytics; Google Analytics preferred.
• Familiar with A/B/multivariate testing and personalization tools.
• Strong time and project management skills.
• Ability to work independently and in cross-functional teams.

Responsibilities

• Manage Pearson Virtual Schools’ branded websites and content pages.
• Collaborate with internal teams and school partners to tailor content to audiences.
• Align content with brand standards and creative direction.
• Conduct site audits, QA, and implement improvements.
• Ensure accessibility, SEO, and mobile best practices.
• Work with UX and development teams to optimize user journeys.
• Support analytics and CRO efforts, including test design and execution.
• Coordinate workflow to meet campaign deadlines and launches.
• Stay current on web technologies and accessibility standards.
• Adhere to company style guidelines and governance.

Skills

Content marketing

Website optimization

Project management

Team collaboration

Communication

Time management

UX awareness

Stakeholder liaison

Education

BA/BS degree in marketing or related field

Tools

Adobe Experience Manager

Google Analytics

A/B testing tools

Job description

Pearson is seeking an Ecommerce Specialist to administer public websites and CMS content for Pearson Virtual Schools. You will optimize web experiences, ensure brand consistency, and oversee new content and features across campaigns.

You will partner with internal teams and school representatives to deliver audience-focused content, run audits, and support analytics-driven improvements. AEM, GA, and HTML/CSS familiarity are preferred.