Web Data Analytics Specialist

Utah; Salt Lake City, Northern (UT, KY); Hybrid; USD 60,000 - 68,000; Full time

Job summary

University of Utah's Marketing and Communications Digital Team seeks a Web Data Analyst to translate web traffic, conversion metrics, and conversational data into actionable insights for our campus community.

The role blends analytics, reporting, and data visualization across GA4, BigQuery, Looker Studio, Tableau, and more, with emphasis on accuracy, privacy, and stakeholder training.

Qualifications

• Education: Bachelor’s degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.
• Web Analytics Experience: Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles.
• Technical Stack: Analytics & BI: GA4, BigQuery, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web debugging tools.
• Digital Tracking: Strong experience with custom event schema, multi-channel attribution tracking, and tag management.
• Coding & Logic: Strong proficiency in JavaScript, complex formula syntax, and SQL /database queries.
• CMS & Accessibility: Hands-on experience with Content Management Systems (WordPress strongly preferred) and foundational knowledge of digital accessibility (WCAG).
• Design: Excellent eye for design and ability to create branded, visual reports in design tools such as Figma.
• Operations: Experience with ticketing and project management systems.

Responsibilities

• Strategic Collaboration: Partner closely with the Associate Director of Digital Research and Operations on all core initiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.
• Implementation & Data Integrity: Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity, etc.) while running technical web debugging to ensure tracking accuracy, data hygiene, and privacy compliance.
• Reporting & Visualization: Structure complex, multi-source datasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and SuperMetrics that highlight trends and KPIs for non-technical stakeholders.
• Branded Data Visualization & Prototyping: Design and prototype custom, branded dashboards, interactive reports, and visual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.
• Optimization & Testing: Analyze user journeys, conversion funnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance and user experience.
• Conversational Analytics: Apply expertise in conversational analytics to build and refine qualitative and quantitative interaction models.
• Stakeholder Support & Training: Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

Skills

Attention to detail

Curiosity

Proactive problem solving

Collaboration

Communication skills

Education

Bachelor’s degree in computer science or related field

Tools

GA4

BigQuery

Looker Studio

Tableau

Clarity

Hotjar

WordPress

SuperMetrics

JavaScript

SQL

Job description

University of Utah's Marketing and Communications Digital Team seeks a Web Data Analyst to translate web traffic, conversion metrics, and conversational data into actionable insights for our campus community.

The role blends analytics, reporting, and data visualization across GA4, BigQuery, Looker Studio, Tableau, and more, with emphasis on accuracy, privacy, and stakeholder training.