Web Analytics & Insights Specialist

University of Utah; Salt Lake City (UT); On-site; USD 60,000 - 68,000; Full time

Job summary

University of Utah Marketing and Communications seeks a Digital Analytics Specialist to translate web traffic, conversions, and conversational data into actionable insights. You will collaborate with the Digital Research team to align analytics strategy with university goals and improve user experiences across digital properties.

The role requires a strong technical toolkit, excellent interpersonal skills, and a track record in web data analysis and reporting.

Qualifications

• Bachelor’s degree (or equivalency) + 4 years of related work, or Master’s + 2 years.
• Experience with GA4, BigQuery, Looker Studio, Tableau, Clarity, and privacy compliance.
• WordPress familiarity and WCAG accessibility basics are preferred.

Responsibilities

• Strategic Collaboration with the Associate Director on core analytics initiatives.
• Configure and manage analytics platforms (GA4, BigQuery, Hotjar, Clarity) with data hygiene and privacy.
• Design dashboards using Looker Studio, Tableau, and SuperMetrics for stakeholders.

Skills

JavaScript

SQL

Analytical thinking

Interpersonal skills

Privacy compliance

Education

Bachelor’s degree

Tools

GA4

BigQuery

Looker Studio

Tableau

Clarity

Hotjar

Ahrefs

SuperMetrics

Web debugging tools

WordPress

Figma

Job description

University of Utah Marketing and Communications seeks a Digital Analytics Specialist to translate web traffic, conversions, and conversational data into actionable insights. You will collaborate with the Digital Research team to align analytics strategy with university goals and improve user experiences across digital properties.

The role requires a strong technical toolkit, excellent interpersonal skills, and a track record in web data analysis and reporting.