Web Data Analyst: Insights, Dashboards & Optimization

University of Utah; Salt Lake City (UT); On-site; USD 60,000 - 68,000; Full time

Job summary

University of Utah is seeking a Digital/Web Data Analyst to translate web traffic and conversion metrics into actionable insights for the Digital Team. You’ll collaborate with key stakeholders, implement analytics platforms, and deliver intuitive dashboards to support university initiatives.

You’ll work with GA4, BigQuery, LookerStudio, Tableau, and tools like Clarity/Hotjar, while training partners on analytics best practices and privacy standards.

Qualifications

• Bachelor’s degree in computer science, data analytics, data science, information systems, or related field.
• Strong web analytics experience with proven project outcomes and reporting focus.
• Digital agency and higher education experience preferred.

Responsibilities

• Strategic Collaboration: Partner with the Associate Director on core initiatives and analytics strategy.
• Implementation & Data Integrity: Configure and manage web analytics platforms ensuring data hygiene and privacy.
• Reporting & Visualization: Build dashboards with LookerStudio, Tableau, and SuperMetrics for stakeholders.
• Branded Data Visualization & Prototyping: Create branded dashboards and visual assets in Figma.
• Optimization & Testing: Analyze user journeys and run A/B/multivariate tests to improve performance.
• Conversational Analytics: Develop qualitative/quantitative interaction models.
• Stakeholder Support & Training: Train campus partners on analytics best practices.

Skills

Analytical thinking

Communication

Attention to detail

SQL proficiency

JavaScript

Data storytelling

Education

Bachelor's degree in computer science, data analytics, data science, information systems

Tools

GA4

BigQuery

LookerStudio

Tableau

Clarity

Hotjar

WordPress

Figma

SuperMetrics

Job description

University of Utah is seeking a Digital/Web Data Analyst to translate web traffic and conversion metrics into actionable insights for the Digital Team. You’ll collaborate with key stakeholders, implement analytics platforms, and deliver intuitive dashboards to support university initiatives.

You’ll work with GA4, BigQuery, LookerStudio, Tableau, and tools like Clarity/Hotjar, while training partners on analytics best practices and privacy standards.