Higher Ed Data Research & Visualization Analyst

OpenTalent

Salt Lake City (UT)

On-site

USD 70,000 - 110,000

Full time

10 days ago

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Job summary

University of Utah Marketing and Communications’ Digital Team seeks a Data Research Analyst to drive advanced analytics, trend research, and institutional intelligence. You will translate complex data ecosystems into strategic insights that propel marketing and digital operations forward, reporting to the Associate Director of Digital Research and Operations.

You will analyze large datasets, map higher education marketing patterns, forecast digital trends, and create branded visual reports using

Qualifications

Strong analytical depth and rigorous research capability.
Experience with UI/UX prototyping and Figma.
Interest in higher education strategy and turning data into actionable insights.

Responsibilities

Collaborate with the Associate Director of Digital Research and Operations on core analytical projects and research methodologies.
Monitor higher education marketing patterns, benchmark trends, and synthesize external industry research with internal data.
Ingest, clean, structure, and model large datasets (web analytics, CRM, campaigns) to derive actionable insights.
Perform social sentiment and behavior analyses across digital channels to assess brand perception and engagement.
Apply pattern recognition to multi-touch journeys and enrollment/conversion funnels to evaluate marketing ROI.
Design and prototype branded dashboards and visual reports in Figma aligned with university branding.