Digital Analytics Lead — Web Insights & Optimization

OpenTalent

Salt Lake City (UT)

On-site

USD 65,000 - 100,000

Full time

10 days ago

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Job summary

University of Utah is seeking a Web Data Analyst to translate web traffic, conversion metrics, and conversational data into actionable insights for the Digital Team. The role reports to the Associate Director of Digital Research and Operations and emphasizes customer-service mindset with strong technical skills.

You will implement analytics platforms, build intuitive dashboards, and train campus partners on analytics best practices while ensuring privacy standards are met.

Qualifications

Bachelor's degree or equivalent in computer science, data analytics, or related field.

Responsibilities

Collaborate with the Associate Director of Digital Research and Operations on analytics strategy.
Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity) with data hygiene and privacy.
Develop dashboards using Looker Studio, Tableau, and SuperMetrics for non-technical stakeholders.
Design branded dashboards and visual assets in Figma aligned with brand guidelines.
Analyze user journeys, conversion funnels, and testing to improve website performance.
Apply conversational analytics to model data and insights.
Train campus partners on analytics best practices and privacy standards.

Skills

GA4

BigQuery

Looker Studio

Tableau

Hotjar

Clarity

Figma

A/B Testing

Multivariate Testing

Data Visualization

SQL

Education

Bachelor's degree in CS / Data Analytics / related field

Tools

GA4