Digital/Web Data Analyst

University of Utah; Salt Lake City (UT); On-site; USD 60,000 - 68,000; Full time

Job summary

University of Utah is seeking a Digital/Web Data Analyst to translate web traffic and conversion metrics into actionable insights for the Digital Team. You’ll collaborate with key stakeholders, implement analytics platforms, and deliver intuitive dashboards to support university initiatives.

You’ll work with GA4, BigQuery, LookerStudio, Tableau, and tools like Clarity/Hotjar, while training partners on analytics best practices and privacy standards.

Qualifications

• Bachelor’s degree in computer science, data analytics, data science, information systems, or related field.
• Strong web analytics experience with proven project outcomes and reporting focus.
• Digital agency and higher education experience preferred.

Responsibilities

• Strategic Collaboration: Partner with the Associate Director on core initiatives and analytics strategy.
• Implementation & Data Integrity: Configure and manage web analytics platforms ensuring data hygiene and privacy.
• Reporting & Visualization: Build dashboards with LookerStudio, Tableau, and SuperMetrics for stakeholders.
• Branded Data Visualization & Prototyping: Create branded dashboards and visual assets in Figma.
• Optimization & Testing: Analyze user journeys and run A/B/multivariate tests to improve performance.
• Conversational Analytics: Develop qualitative/quantitative interaction models.
• Stakeholder Support & Training: Train campus partners on analytics best practices.

Skills

Analytical thinking

Communication

Attention to detail

SQL proficiency

JavaScript

Data storytelling

Education

Bachelor's degree in computer science, data analytics, data science, information systems

Tools

GA4

BigQuery

LookerStudio

Tableau

Clarity

Hotjar

WordPress

Figma

SuperMetrics

Job description

Digital/Web Data Analyst

Job Summary

As a Web Data Analyst, you will be a key player on the Universityof Utah Marketing and Communication's Digital Team, reportingdirectly to the Associate Director of Digital Research andOperations. This role is instrumental in translating web traffic,conversion metrics, and conversational data into actionableinsights for our university's digital community.

We are looking for a customer-service-oriented professional whobrings a strong technical toolkit, excellent interpersonal skills,and a proven track record in web data analysis and reporting.

Learn more about the great benefits of working forUniversity of Utah: benefits.utah.edu

Responsibilities

• Strategic Collaboration: Partner closely with the AssociateDirector of Digital Research and Operations on all coreinitiatives, identifying product improvement opportunities andaligning analytics strategy with organizational goals.
• Implementation & Data Integrity: Implement, configure, andmanage web analytics platforms (GA4, BigQuery, Hotjar, Clarity,etc.) while running technical web debugging to ensure trackingaccuracy, data hygiene, and privacy compliance.
• Reporting & Visualization: Structure complex, multi-sourcedatasets to develop and maintain intuitive dashboards using LookerStudio, Tableau, and SuperMetrics that highlight trends and KPIsfor non-technical stakeholders.
• Branded Data Visualization & Prototyping: Design andprototype custom, branded dashboards, interactive reports, andvisual assets in Figma, ensuring all data visualizations align withuniversity brand guidelines, visual hierarchy, and UI/UX bestpractices.
• Optimization & Testing: Analyze user journeys, conversionfunnels, and engagement metrics. Design and execute A/B andmultivariate tests to continually elevate website performance anduser experience.
• Conversational Analytics: Apply expertise in conversationalanalytics to build and refine qualitative and quantitativeinteraction models.
• Stakeholder Support & Training: Deliver exceptionalcustomer service while training campus partners on analytics bestpractices and privacy standards.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience).

Digital Analytics Specialist, II: Requires abachelor's (or equivalency) + 4 years or a master's (orequivalency) + 2 years of directly related work experience.

Preferences

Qualifications & Experience

• Education: Bachelor's degree in computer science, DataAnalytics, Data Science, Information Systems, or a relatedfield.
• Web Analytics Experience: Prior experience in web data analysiswith a proven track record of successful projects, plus workexperience dedicated to analytics and reporting roles. Digitalagency experience preferred; higher education experience stronglypreferred.
• Technical Stack:
  • Analytics & BI: Google Analytics (GA4), BigQuery, LookerStudio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and webdebugging tools.
  • Digital Tracking: Strong experience with custom event schema,multi-channel attribution tracking, and tag management.
  • Coding & Logic: Strong proficiency in JavaScript, complexformula syntax, and SQL/database queries.
  • CMS & Accessibility: Hands-on experience with ContentManagement Systems (WordPress strongly preferred) and foundationalknowledge of digital accessibility (WCAG).
  • Design: Excellent eye for design and ability to create branded,visual reports in design tools such as Figma.
  • Operations: Experience with ticketing and project managementsystems.

Key Traits We're Looking For

• Fast & Careful: You pay close attention to details whileresponding quickly to user needs.
• Curious: You love to learn and are always looking for ways torefine your craft.
• Proactive: You take charge. You don't wait for problems tohappen; you actively hunt for solutions.
• Resilient: You keep your cool and handle high-pressuresituations with patience and a calm attitude.
• Collaborative: You are a true team player who understands thatwe're stronger when we work together.
• Humble: You're open to listening, receiving constructivefeedback, and changing course with ease.

Special Instructions

Requisition Number: PRN46139B

Full Time or Part Time? Full Time

Work Schedule Summary: Monday through Friday, 9:00 – 5:00pm

Department: 00339 - Marketing & Communications

Location: Campus

Pay Rate Range: $60,000 - $68,000

Close Date: 11/26/2026