Digital Analytics Specialists

University of Utah; Salt Lake City (UT); On-site; USD 60,000 - 68,000; Full time

Job summary

University of Utah Marketing and Communications seeks a Digital Analytics Specialist to translate web traffic, conversions, and conversational data into actionable insights. You will collaborate with the Digital Research team to align analytics strategy with university goals and improve user experiences across digital properties.

The role requires a strong technical toolkit, excellent interpersonal skills, and a track record in web data analysis and reporting.

Qualifications

• Bachelor’s degree (or equivalency) + 4 years of related work, or Master’s + 2 years.
• Experience with GA4, BigQuery, Looker Studio, Tableau, Clarity, and privacy compliance.
• WordPress familiarity and WCAG accessibility basics are preferred.

Responsibilities

• Strategic Collaboration with the Associate Director on core analytics initiatives.
• Configure and manage analytics platforms (GA4, BigQuery, Hotjar, Clarity) with data hygiene and privacy.
• Design dashboards using Looker Studio, Tableau, and SuperMetrics for stakeholders.

Skills

JavaScript

SQL

Analytical thinking

Interpersonal skills

Privacy compliance

Education

Bachelor’s degree

Tools

GA4

BigQuery

Looker Studio

Tableau

Clarity

Hotjar

Ahrefs

SuperMetrics

Web debugging tools

WordPress

Figma

Job description

Digital Analytics Specialists

Working Title: Digital/Web Data Analyst

Career Progression Track: P00

Track Level: P2 - Developing

Pay Rate range: $60,000 - $68,000

Location: Campus, Salt Lake City, UT

Type: Benefited Staff

As a Web Data Analyst, you will be a key player on the University of Utah Marketing and Communication’s Digital Team, reporting directly to the Associate Director of Digital Research and Operations. This role is instrumental in translating web traffic, conversion metrics, and conversational data into actionable insights for our university’s digital community.
We are looking for a customer-service-oriented professional who brings a strong technical toolkit, excellent interpersonal skills, and a proven track record in web data analysis and reporting.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

• Strategic Collaboration: Partner closely with the Associate Director of Digital Research and Operations on all core initiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.
• Implementation & Data Integrity: Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity, etc.) while running technical web debugging to ensure tracking accuracy, data hygiene, and privacy compliance.
• Reporting & Visualization: Structure complex, multi-source datasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and SuperMetrics that highlight trends and KPIs for non-technical stakeholders.
• Branded Data Visualisation & Prototyping: Design and prototype custom, branded dashboards, interactive reports, and visual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.
• Optimization & Testing: Analyze user journeys, conversion funnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance and user experience.
• Conversational Analytics: Apply expertise in conversational analytics to build and refine qualitative and quantitative interaction models.
• Stakeholder Support & Training: Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Digital Analytics Specialist, II: Requires a bachelor’s (or equivalency) + 4 years or a master’s (or equivalency) + 2 years of directly related work experience.

Preferences

Qualifications & Experience

• Education: Bachelor’s degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.
• Web Analytics Experience: Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles. Digital agency experience preferred; higher education experience strongly preferred.
• Technical Stack:
  • Analytics & BI: Google Analytics (GA4), BigQuery, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web debugging tools.
  • Digital Tracking: Strong experience with custom event schema, multi-channel attribution tracking, and tag management.
  • Coding & Logic: Strong proficiency in JavaScript, complex formula syntax, and SQL/database queries.
  • CMS & Accessibility: Hands-on experience with Content Management Systems (WordPress strongly preferred) and foundational knowledge of digital accessibility (WCAG).
  • Design: Excellent eye for design and ability to create branded, visual reports in design tools such as Figma.
  • Operations: Experience with ticketing and project management systems.

Key Traits We’re Looking For

• Fast & Careful: You pay close attention to details while responding quickly to user needs.
• Curious: You love to learn and are always looking for ways to refine your craft.
• Proactive: You take charge. You don’t wait for problems to happen; you actively hunt for solutions.
• Resilient: You keep your cool and handle high-pressure situations with patience and a calm attitude.
• Collaborative: You are a true team player who understands that we’re stronger when we work together.
• Humble: You’re open to listening, receiving constructive feedback, and changing course with ease.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at [phone] for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at [phone] or [phone] or University Human Resource Management at [phone] if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.
Online reports may be submitted at https://oeo.utah.edu. https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

University Contact

University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: [phone] By Email: [e-mail]