Web CRO Lead - AI-Driven Conversion & Growth

Huckleberry Labs, Inc.; Los Angeles (CA); Remote; USD 69,000 - 90,000; Full time

Job summary

Huckleberry Labs, Inc. is seeking a Marketing Manager - Web in Los Angeles to own conversion across the web experience from first visit to checkout. This is a 6 month, 40 hours per week, 1099 contract position.

You will manage an experimentation program, write build specs for interactive tools, and collaborate with guidance on clinically sound messaging for parents while enabling AI-driven testing at scale.

Qualifications

• 5+ years in conversion rate optimization, web growth, or experimentation.

Responsibilities

• Own a web conversion target aligned to user acquisition or revenue.
• Drive full-funnel optimization across the web path and product surfaces.
• Lead an experimentation program with test plans, metrics, and readouts.
• Deliver readouts to marketing leadership and contribute web reporting.

Skills

Conversion rate optimization

Web growth

Experimentation

A/B testing

Multivariate testing

Analytics

AI tooling

Technical writing

Tools

Contentful

Amplitude

Google Analytics

AppsFlyer

Job description

Huckleberry Labs, Inc. is seeking a Marketing Manager - Web in Los Angeles to own conversion across the web experience from first visit to checkout. This is a 6 month, 40 hours per week, 1099 contract position.

You will manage an experimentation program, write build specs for interactive tools, and collaborate with guidance on clinically sound messaging for parents while enabling AI-driven testing at scale.