Web Conversion Lead - CRO & AI Testing (6mo Contract)

Huckleberry Labs; United States; Remote; USD 69,000 - 90,000; Part time

Job summary

Huckleberry Labs is hiring a Marketing Manager - Web to own conversion across the company’s web experience, from first visit to app install, free trial, and purchase. This is a 6 month, 40 hours/week, 1099 contract position reporting to the VP of Marketing and collaborating with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

You will lead an experimentation program, write build specs, and partner with our Guidance team to ensure clinical

Qualifications

• 5+ years in conversion rate optimization, web growth, or experimentation.
• You’ve carried a conversion, acquisition, or revenue target yourself and can point to before/after results.
• Hands-on building, launching, and reading out A/B and multivariate tests on a testing platform.
• You can define metrics, specify event instrumentation, spot misleading measurements, and work with structured data.
• Demonstrated experience building working systems with AI tooling, describing recurring processes, handling failures, and keeping a human in the loop.
• Can write clear specs for engineering and hold your own in a scoping conversation.
• Recognizes when content or tool output needs clinical review and routes it to experts.
• Strong writing with a lens toward product positioning and placement.

Responsibilities

• Own a web conversion target aligned with the company’s user acquisition goal.
• Drive full funnel optimization across the web path including blog, landing pages, signup, checkout, and pricing.
• Operate and extend an AI-driven testing cadence with defined scoring and readouts.
• Deliver performance readouts to marketing leadership and publish quarterly web priorities.
• Conceive interactive web experiences (calculators, quizzes, recommendations) with specs for engineering.
• Collaborate with Guidance to ensure clinical soundness of parent-facing tools.
• Work with AI systems to scale testing cadence and maintain state tracking across runs.
• Define event instrumentation with analytics teams and validate data quality.
• Keep Contentful taxonomy aligned with downstream reporting for reliable subcategory data.
• Write web optimization standards accessible to partner teams.

Skills

Conversion optimization

Experimentation

Data analysis

AI tooling

Technical writing

Cross-functional collaboration

Tools

Contentful

Amplitude

Google Analytics

AppsFlyer

Job description

Huckleberry Labs is hiring a Marketing Manager - Web to own conversion across the company’s web experience, from first visit to app install, free trial, and purchase. This is a 6 month, 40 hours/week, 1099 contract position reporting to the VP of Marketing and collaborating with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

You will lead an experimentation program, write build specs, and partner with our Guidance team to ensure clinical