CRO Marketing Manager - Web (Remote, Contract)

Huckleberry Labs; United States; Remote; USD 69,000 - 90,000; Part time

Job summary

Huckleberry Labs is hiring a Marketing Manager - Web to own conversion across the company’s web experience, from first visit to app install, free trial, and purchase. This is a 6 month, 40 hours/week, 1099 contract position reporting to the VP of Marketing and collaborating with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

You will lead an experimentation program, write build specs, and partner with our Guidance team to ensure clinical

Qualifications

• 5+ years in conversion rate optimization, web growth, or experimentation.
• You’ve carried a conversion, acquisition, or revenue target yourself and can point to before/after results.
• Hands-on building, launching, and reading out A/B and multivariate tests on a testing platform.
• You can define metrics, specify event instrumentation, spot misleading measurements, and work with structured data.
• Demonstrated experience building working systems with AI tooling, describing recurring processes, handling failures, and keeping a human in the loop.
• Can write clear specs for engineering and hold your own in a scoping conversation.
• Recognizes when content or tool output needs clinical review and routes it to experts.
• Strong writing with a lens toward product positioning and placement.

Responsibilities

• Own a web conversion target aligned with the company’s user acquisition goal.
• Drive full funnel optimization across the web path including blog, landing pages, signup, checkout, and pricing.
• Operate and extend an AI-driven testing cadence with defined scoring and readouts.
• Deliver performance readouts to marketing leadership and publish quarterly web priorities.
• Conceive interactive web experiences (calculators, quizzes, recommendations) with specs for engineering.
• Collaborate with Guidance to ensure clinical soundness of parent-facing tools.
• Work with AI systems to scale testing cadence and maintain state tracking across runs.
• Define event instrumentation with analytics teams and validate data quality.
• Keep Contentful taxonomy aligned with downstream reporting for reliable subcategory data.
• Write web optimization standards accessible to partner teams.

Skills

Conversion optimization

Experimentation

Data analysis

AI tooling

Technical writing

Cross-functional collaboration

Tools

Contentful

Amplitude

Google Analytics

AppsFlyer

Job description

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 6.5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the Role

We are hiring a Marketing Manager - Web to own conversion across Huckleberry's web experience — from the first visit through app install, free trial, and purchase. This is a 6 month, 40 hours per week, 1099 contract position.

You’ll carry your own web conversion target that rolls up into our broader user acquisition goal, and you’ll own the experimentation program that moves it. The work spans further than most CRO roles. You’ll write build specs for interactive web tools, partner with our Guidance team to make sure anything we tell a parent is clinically sound, and build AI-driven systems that let a small team run a testing cadence that would otherwise take several people.

This role reports to the VP of Marketing on an interim basis and is expected to move under the Senior Director of User Acquisition and Growth once that role is filled. You’ll work closely with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

Areas of Responsibility

• Target Ownership: Own a web conversion target that rolls up into our broader user acquisition goal, expressed as either acquisition or revenue depending on current company priority. When that expression changes, you re-point the roadmap without losing program continuity.

• Full Funnel Optimization: Drive conversion across the entire web path — blog and promo units, landing pages, account creation, checkout, pricing, and paywall. Marketing surfaces and product surfaces both count.

• Experimentation Program: Operate and extend an established testing program, including a weekly promo-unit copy testing cadence with defined scoring, prioritization, and readout standards. Write test plans, define metrics, set call conditions, and maintain the roadmap and tracker as the source of truth.

• Readouts: Deliver performance updates and test readouts to marketing leadership, publish quarterly web priorities, and contribute web reporting to executive and board updates.

Interactive Web Experiences

• Concept to Spec: Conceive, impact-size, and scope interactive web experiences — calculators, quizzes, guided recommendations — that demonstrate product value before signup. Write the engineering build specs: input and output logic, edge cases, handoff behavior, and event instrumentation.

• Clinical Guardrails: Anything that returns guidance to a parent requires Guidance team partnership by default. You’ll work with them to set the thresholds and logic behind each tool, source recommendations to recognized pediatric guidelines, and make sure a "not yet" result lands supportively.

• Monetization Discipline: Surface scope and monetization risks early and drive them to a decision — including recommending against builds that would give away a paid in-app mechanic.

Systems, Data & Automation

• AI-Built Systems: Our testing cadence runs at this scale because the recurring work is built into AI-driven systems. You’ll maintain and extend those systems, and build new ones — with documented logic, edge-case handling, state tracking across runs, and human approval gates wherever judgment is required.

• Measurement: Partner with Business Analytics to shape how web performance is instrumented and reported. Specify event instrumentation for new experiences, validate it lands, and flag when an existing metric is unfit for its purpose.

• Source of Truth: Keep content taxonomy in Contentful aligned with downstream reporting so subcategory performance data stays trustworthy.

• Documentation: Set and document web optimization and A/B testing standards, and make them usable by partner teams through reusable systems.

Cross-Functional Partnership

• Web Scoping Partner: Lead web projects end-to-end, and serve as the web scoping partner on projects led by other teams — including commerce and partnership integrations, where you define ownership boundaries and downstream flow requirements before build.

• Strategic Consultation: Be consulted at scoping on initiatives affecting web performance. Represent web conversion in the weekly cross-functional User Acquisition sync.

Requirements

• Experience: 5+ years in conversion rate optimization, web growth, or experimentation

• Owned a Number: You’ve carried a conversion, acquisition, or revenue target yourself and can point to before/after results

• Experimentation Depth: Hands-on building, launching, and reading out A/B and multivariate tests on a testing platform

• Analytical Depth: You can define metrics, specify event instrumentation, spot measurement that’s quietly misleading, and work with structured data and APIs without needing engineering for routine work

• Builds With AI: Demonstrated experience building working systems with AI tooling. You should be able to describe a recurring process you turned into a reliable system, how you handled failure cases, and where you deliberately kept a human in the loop

• Technical Partnership: Can write clear specs for engineering and hold their own in a scoping conversation

• Judgment on Accuracy: Recognizes when content or a tool output needs clinical review, and routes it to experts

• Writing: Strong writing with a lens toward product positioning and placement

Nice to have

• Experience with Contentful, Amplitude (Analytics and Web Experiments), Google Analytics, or AppsFlyer

• Hands-on experience with Claude Code or comparable agentic AI tooling, including building reusable skills or workflows

• Experience in parenting, family wellness, or consumer health — and with the sourcing standards clinically-informed content requires

• Subscription or freemium monetization experience: free trial, paywall, pricing

$50 - $65 an hour

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.