CRO Marketing Manager - Web (Fully Remote)

Huckleberry; United States; Remote; USD 83,000 - 124,000; Full time

Job summary

Huckleberry is seeking a results-driven optimization leader to own our web conversion targets and direct the experimentation program across our web experiences.

You will collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition to push growth while maintaining safety and clinical guardrails within a fast-paced, 6-month contract.

Qualifications

• 5+ years in conversion rate optimization, web growth, or experimentation.
• Hands-on A/B and multivariate testing with strong analytical skills.
• Ability to write clear specs for engineering and recognize when clinical review is needed.

Responsibilities

• Own and drive a web conversion target, full-funnel optimization, and an experimentation program with defined metrics and readouts.
• Conceive and scope interactive web experiences, write engineering specs, and ensure clinical guardrails.
• Build AI-driven systems for testing cadence, partner on measurement and reporting, and document standards.

Skills

Conversion rate optimization

A/B testing

Multivariate testing

Web analytics

AI tooling

Tools

AI tooling

Job description

• Huckleberry's purpose is to build life-changing products for families, combining pediatric expertise, data science, and AI.
• Over 6.5 million families trust the app, which is growing quickly and expanding product offerings.

About the Role:

• This is a 6-month, 40-hour-per-week, 1099 contract position reporting to the VP of Marketing.
• You will own web conversion targets and lead the experimentation program across web experiences.
• You will collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

Key Responsibilities:

• Own and drive a web conversion target, full-funnel optimization, and an experimentation program with defined metrics and readouts.
• Conceive and scope interactive web experiences, write engineering specs, and ensure clinical guardrails.
• Build AI-driven systems for testing cadence, partner on measurement and reporting, and document standards.

Qualifications:

• 5+ years in conversion rate optimization, web growth, or experimentation, with ownership of a conversion target.
• Hands-on A/B and multivariate testing, strong analytical skills, and experience with AI tooling.
• Ability to write clear specs for engineering and recognize when clinical review is needed.

Huckleberry builds life-changing products and experiences to help families thrive. Over 6.5 million families trust their app, and they are growing quickly with a small, collaborative team.