Web Content Strategist – Higher Ed & SEO

Nashville Public Radio; Scranton (Lackawanna County); On-site; USD 45,000 - 65,000; Full time

Job summary

University of Scranton is seeking a Web Content Coordinator to create, manage, and maintain website content aligned with its brand, mission, and accessibility standards. You will publish content via the CMS, optimize assets for SEO and GEO, and use analytics to improve performance across university sites.

Collaborate with Marketing, University Communications, and Admissions to ensure consistency and high-quality digital experiences for students, alumni, and faculty.

Qualifications

• Excellent interpersonal and communication skills required.
• Strong editorial judgment and attention to accuracy and detail.
• Demonstrated ability to manage multiple projects within deadlines and to collaborate with other professionals.
• Must uphold the University's Catholic and Jesuit mission in all activities.
• Experience with SEO/GEO and accessibility standards is a plus.

Responsibilities

• Publish and maintain web content using the University's CMS, aligning with brand and governance.
• Coordinate with Marketing, University Communications, Creative Services and Admissions to ensure asset alignment with mission and guidelines.
• Implement SEO/GEO strategies and WCAG standards for accessible content.
• Prepare and upload images, graphics, and videos optimized for web use.
• Maintain content calendars, conduct audits, and enforce governance decisions by leadership.

Skills

Interpersonal skills

Communication skills

Editorial judgment

Attention to detail

Project management

Collaboration

Diversity & inclusion

Jesuit mission understanding

Education

Bachelor's degree in English/journalism/communications/marketing

Tools

Drupal

CMS (general)

Job description

University of Scranton is seeking a Web Content Coordinator to create, manage, and maintain website content aligned with its brand, mission, and accessibility standards. You will publish content via the CMS, optimize assets for SEO and GEO, and use analytics to improve performance across university sites.

Collaborate with Marketing, University Communications, and Admissions to ensure consistency and high-quality digital experiences for students, alumni, and faculty.