Web Content & Editorial Specialist — CMS & Accessibility

Pennsylvania State University; State College (Centre County); On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Excellent benefits

Retirement plans

Paid time off

Job summary

Pennsylvania State University’s Enrollment Management Office seeks a Web Content and Editorial Specialist to own day-to-day web content and email design across divisions, applying branding, accessibility, and strategic priorities.

You will maintain accurate content, support digital improvements, follow governance processes, and write clear, student‑focused web and CRM copy that aligns with enrollment goals and audience needs.

Qualifications

• Bachelor's degree required with substantial relevant experience.
• 6+ years of relevant experience or equivalent combination of education and experience.

Responsibilities

• Maintaining accurate, current, and user-focused content that follows best practices
• Supporting ongoing digital content improvements and optimization
• Working within established governance and workflow processes
• Serving as a reliable point of contact for content-related needs
• Using the content management system (CMS) and available content types
• Adhering to established intake and approval processes
• Documenting and communicating requested changes effectively
• Writing clear, concise, and structured content for web and CRM users
• Understanding enrollment goals and key user audiences
• Regularly reviewing and maintaining Enrollment Management content areas
• Planning for page building using content and content types in a way that supports the intended audience and goal
• Managing assets, links, and metadata consistently in the CMS

Skills

CMS management

Content editing

Accessibility compliance

Brand guidelines

Written communication

Education

Bachelor's Degree

Tools

CMS

Job description

Pennsylvania State University’s Enrollment Management Office seeks a Web Content and Editorial Specialist to own day-to-day web content and email design across divisions, applying branding, accessibility, and strategic priorities.

You will maintain accurate content, support digital improvements, follow governance processes, and write clear, student‑focused web and CRM copy that aligns with enrollment goals and audience needs.