Web Content & Editorial Specialist - CMS & Accessibility

Penn State University; United States; On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Competitive benefits package

Job summary

Penn State University is seeking a Web Content and Editorial Specialist within the Enrollment Management Office. The role leads day-to-day web content and email design across divisions, leveraging CMS tools, digital marketing strategies, and branding standards to support enrollment goals.

Responsibilities include maintaining current content, coordinating digital collateral, auditing accessibility, and adhering to workflow processes.

Qualifications

• Bachelor's Degree is required.
• 6+ years of relevant experience or an equivalent combination of education and experience accepted.
• Experience using a content management system (CMS) and applying governance/workflow processes.
• Knowledge of accessibility guidelines and modern content standards.

Responsibilities

• Maintain accurate, current, user-focused content following best practices.
• Support ongoing digital content improvements and optimization.
• Work within governance and workflow processes for content approval.
• Serve as a reliable point of contact for content-related needs.
• Write clear, concise content for web and CRM users.
• Plan page builds to support audience goals and enrollment objectives.
• Manage assets, links, and metadata in the CMS.

Skills

Content management

Web editorial skills

Brand voice/editorial standards

Accessibility compliance

Education

Bachelor's degree

Tools

CMS

Job description

Penn State University is seeking a Web Content and Editorial Specialist within the Enrollment Management Office. The role leads day-to-day web content and email design across divisions, leveraging CMS tools, digital marketing strategies, and branding standards to support enrollment goals.

Responsibilities include maintaining current content, coordinating digital collateral, auditing accessibility, and adhering to workflow processes.