Web Content Coordinator

Scranton, PA; Scranton (Lackawanna County); On-site; USD 52,000 - 72,000; Full time

Job summary

The University of Scranton seeks a Web Content Coordinator to create, manage, and optimize website content that aligns with the University’s brand and mission. You will publish and optimize text, images, and multimedia using the CMS, applying SEO best practices and ensuring accessibility.

Lead content review schedules, collaborate with Marketing and Admissions, and maintain content calendars and audits in a dynamic higher-education setting.

Qualifications

• Bachelor’s degree in English, journalism, communications, marketing or a related field.
• Three to five years of related professional experience in web content development, marketing, communications, or a related field.
• Experience using SEO, GEO and other optimization techniques and knowledge of web analytics tools.

Responsibilities

• Write, edit, upload and maintain web content using the University’s CMS system, following content, style and brand guides.
• Collaborate with Marketing, University Communications, Creative Services and Admissions to ensure assets align with mission and brand guidelines.
• Prepare content to align with SEO and GEO strategies and meet WCAG accessibility standards.

Skills

SEO

GEO

CMS

Editing

Education

Bachelor’s degree in English, journalism, communications, marketing or a related field

Tools

Drupal

Job description

The University is committed to providing an educational, residential, and working environment that is free from harassment and discrimination. Members of the University community, applicants for employment or admissions, guests and visitors have the right to be free from harassment or discrimination based on race, color, creed, religion, ancestry, gender, sex, pregnancy and related conditions, sexual orientation, gender identity or expression, age, disability, genetic information, national origin, ethnicity, family responsibilities, marital status, veteran or military status, citizenship status, or any other status protected by applicable law.
Sexual harassment, including sexual violence, is a form of sex discrimination prohibited by Title IX of the Education Amendments of 1972. The University does not discriminate on the basis of sex in its educational, extracurricular, athletic, or other programs or in the context of employment.
The University will promptly address reports of discrimination under the University Non-Discrimination and Anti-Harassment Policy ( NDAH Policy) or the Sexual Harassment and Sexual Misconduct Policy ( SHSM Policy) . Anyone who has questions about the above referenced policies, or wishes to report a possible violation of one of the policies should contact:
Elizabeth M. Garcia
Title IX Coordinator
Office of Institutional Compliance & Title IX
Institute of Molecular Biology & Medicine, Suite 315
[e-mail]
[phone]
https://www.scranton.edu/compliance-titleix/
The University of Scranton is an Equal Opportunity Employer/Educator.

University Mission

The University of Scranton is a Catholic and Jesuit university animated by the spiritual vision of Saint Ignatius Loyola, a tradition of excellence, and a commitment to the common good. The University is a community dedicated to the formation of students, and to the freedom of inquiry and personal development fundamental to the growth in wisdom and integrity of all who share its life.

Department

Department Public Relations

The Web Content Coordinator supports the University’s enrollment, marketing, and strategic goals by creating, managing, and maintaining website content that is accurate, accessible, and aligned with the University’s brand, messaging, and mission. Using the content management system ( CMS ), the coordinator publishes and optimizes text, images, and multimedia, applying SEO and Generative Engine Optimization ( GEO ) best practices and using analytics to improve web performance.

- Support the University’s website content review and implementation schedules to ensure consistent delivery of up to date, engaging, dynamic, accessible and user-friendly content, aligned with the University’s goals and priorities

- Write, edit, upload and maintain web content using the University’s CMS system, following University content, style and brand guides and engaging, as applicable, University departments and stakeholders (faculty, staff, students, alumni)

- Work collaboratively with Marketing, University Communications, Creative Services and Admissions to ensure that assets created align with the University’s mission, goals and brand guidelines

- Prepare existing and new content to align with SEO and GEO strategies and best practices and to meet applicable Web Content Accessibility Guidelines ( WCAG ) standards and state/federal accessibility regulations

- Identify and upload images, graphics, and videos for web use that are formatted, resized, and optimized

- Assists in maintaining content calendars, conducting content audits and page reviews, and enforcing governance decisions made by directors or leadership

Additional Skills Required

- Excellent interpersonal and communication skills

- Strong editorial judgment and attention to accuracy and detail

- Demonstrated ability to manage multiple projects within deadline constraints and to work collaboratively with other professionals

- The ability to uphold human dignity and respect by recognizing each person’s worth, valuing diverse perspectives, and treating others with kindness, fairness, and empathy

- Must be able to respect, support and contribute to the University’s Catholic and Jesuit mission

- Bachelor’s degree in English, journalism, communications, marketing or a related field

Preferred Education

Minimum Job Experience Requirements

- Three (3) to five (5) years of related professional experience in web content development, marketing, communications, or a related field

- Demonstrated experience in researching, writing and editing digital or web‑based content

- Demonstrated experience using SEO , GEO and other optimization techniques, and working knowledge of user experience and web analytics tools

- Proficiency in uploading and maintaining accessible content, video and images using a web content management system

- Experience editing and converting video content (e.g., compressing, resizing, transcoding) for optimal web performance, accessibility, and CMS integration strongly preferred

Preferred Qualifications

- Drupal experience preferred

- Experience working in higher education or a mission‑driven organization, strongly preferred

Years of Experience

Years of Experience 3

University Classification

University Classification Professional

FLSA Classification

FLSA Classification Exempt

Schedule/Work Hours

Schedule/Work Hours Monday through Friday, 8:30 a.m. to 4:30 p.m. Additional hours as required.

Full Time/Part Time

Full Time/Part Time Full-Time

Annual Schedule

Annual Schedule 12

Special Instructions to Applicants

Posting Number

Posting Number S1062P

Open Date

Open Date 08/18/2026

Close Date

Close Date 09/01/2026

Open Until Filled No

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Do you have a Bachelor’s degree (or graduate degree) in English, journalism, communications, marketing or a related field?
  • Yes
  • No
• * Do you have at least three (3) to five (5) years of related professional experience in web content development, marketing, communications, or a related field?
  • Yes
  • No

Office of Human Resources | St. Thomas Hall, Suite 100 | The University of Scranton | Scranton, PA 18510-4633 | Phone: [phone] | Fax: [phone]