Web Content & SEO Strategist

Alfred University; Town of Alfred (NY); On-site; USD 34,000 - 36,000; Full time

Job summary

Alfred University is seeking a Web and Digital Content Specialist to oversee day-to-day content across the university website, blog, and digital platforms, supporting recruitment and engagement.

You will optimize content with SEO, analyze performance using GA4 and other tools, and collaborate with Marketing and campus partners to deliver high-quality web content aligned with AU priorities.

Qualifications

• Bachelor's degree in marketing, communications, digital media, journalism, or related field.
• Three or more years of professional experience in website content or digital communications.
• Experience with CMS management; Cascade preferred.
• Strong writing and editing skills; ability to interpret analytics.
• Knowledge of accessibility and UX best practices.
• Ability to manage projects independently and meet deadlines.

Responsibilities

• Manage and maintain content across Alfred University's website, ensuring information is accurate, current, accessible, engaging, and aligned with university brand standards.
• Develop, edit, publish, and optimize website content and landing pages supporting recruitment, academic programs, institutional visibility, and engagement.
• Apply SEO best practices to improve organic search visibility and digital discovery.
• Monitor and analyze website performance using Google Analytics 4, Looker Studio, Google Search Console, and other digital tools.
• Collaborate with Marketing and Communications colleagues and campus partners to identify content needs, develop stories, and maintain high-quality web content.
• Provide recommendations to the Social and Digital Media Manager and Marketing and Communications team based on analytics, content performance, and audience insights.

Skills

CMS management

SEO

Google Analytics 4

Writing & editing

Content strategy

Education

Bachelor's degree in marketing/communications/digital media or related field

3+ years professional experience in website content/digital communications

Tools

Cascade CMS

Google Analytics 4

Looker Studio

Google Search Console

Job description

Alfred University is seeking a Web and Digital Content Specialist to oversee day-to-day content across the university website, blog, and digital platforms, supporting recruitment and engagement.

You will optimize content with SEO, analyze performance using GA4 and other tools, and collaborate with Marketing and campus partners to deliver high-quality web content aligned with AU priorities.