Web Analytics Scientist: Firefly Adoption & Growth

Adobe Inc.; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Adobe Inc. in San Francisco seeks a data scientist to lead web analytics for Firefly on Adobe.com, analyzing clickstream data and measurement to drive discovery and adoption.

You will determine what experiences move users from discovery to value and collaborate across teams to inform priorities. You will design experiments, analyze A/B tests, and translate insights into actionable decisions for product, marketing, and leadership.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in growth analytics, web analytics, experimentation, or data science.
• Experience analyzing customer journeys and large clickstream data using Adobe Analytics or a comparable platform.
• Strong SQL skills and Python or R for statistical analysis and modeling.
• Experience designing and interpreting A/B tests and translating results into decisions for senior leaders.

Responsibilities

• Analyze how customers discover and engage with Firefly through Adobe.com and identify drivers and opportunities.
• Answer complex business questions using analytics tools and data.
• Collaborate with Product, Marketing, GTM, and analytics teams to develop hypotheses and analyze experiments.
• Define metrics, cohorts, success criteria, and measurement approaches; develop new approaches as needed.
• Interpret weekly performance, investigate changes, and present findings to inform priorities.
• Create repeatable frameworks and work with engineering to improve automation and reporting.

Skills

SQL

Python

R

Adobe Analytics

Customer Journey Analytics

A/B testing

Data storytelling

Education

Bachelor's degree or equivalent practical experience

Tools

Adobe Analytics

Customer Journey Analytics

SQL

Job description

Adobe Inc. in San Francisco seeks a data scientist to lead web analytics for Firefly on Adobe.com, analyzing clickstream data and measurement to drive discovery and adoption.

You will determine what experiences move users from discovery to value and collaborate across teams to inform priorities. You will design experiments, analyze A/B tests, and translate insights into actionable decisions for product, marketing, and leadership.