Senior Product Marketing Manager, Creative AI Growth

Adobe; San Francisco (CA); On-site; USD 152,000 - 220,000; Full time

Job summary

Adobe Firefly is seeking a senior product marketer to lead evergreen acquisition initiatives targeting individual users. You will own messaging and channel strategy to move users from consideration to trial, partnering with paid media and agencies to optimize performance, while shaping how the market discovers Firefly.

You’ll coordinate with GTM to map user journeys, monitor MAU metrics, and translate roadmap updates into compelling acquisition messaging that resonates across channels and

Qualifications

• 8+ years of experience in product marketing, advertising, integrated marketing, or related roles.
• Experience in tech, creative products and tools, and/or generative AI is preferred.
• Strong attention to detail and creative judgment.
• Comfortable providing constructive feedback to cross-functional collaborators.
• Exceptional communication skills, capable of conveying complex ideas or product information effectively and clearly to diverse audiences.
• Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.
• Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.

Responsibilities

• Drive Consideration & Conversion – Own the messaging and channel strategy that moves prospective users from consideration into trial.
• Partner with Paid Media & Agencies – Translate acquisition objectives into briefs for agencies and channel partners, and coordinate with paid media teams.
• Steer Channel Levers That Drive Business Impact – Monitor channels and MAU trends; advise on shifts in approach.
• Orchestrate User Journeys – Align GTM to identify acquisition journeys most likely to drive trial and conversion.
• Sustain Momentum & Tap into Cultural Moments – Integrate roadmap releases and promos into ongoing paid programs and seasonal moments.

Skills

Product marketing

AI / Generative AI

Channel strategy

Cross-functional collaboration

Data-driven decisions

Communication skills

Attention to detail

Education

BA/BS in Marketing, Advertising, Technology, or related field

Job description

Adobe Firefly is seeking a senior product marketer to lead evergreen acquisition initiatives targeting individual users. You will own messaging and channel strategy to move users from consideration to trial, partnering with paid media and agencies to optimize performance, while shaping how the market discovers Firefly.

You’ll coordinate with GTM to map user journeys, monitor MAU metrics, and translate roadmap updates into compelling acquisition messaging that resonates across channels and