Data Scientist, Adobe.com

Adobe Inc.; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Adobe Inc. in San Francisco seeks a data scientist to lead web analytics for Firefly on Adobe.com, analyzing clickstream data and measurement to drive discovery and adoption.

You will determine what experiences move users from discovery to value and collaborate across teams to inform priorities. You will design experiments, analyze A/B tests, and translate insights into actionable decisions for product, marketing, and leadership.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in growth analytics, web analytics, experimentation, or data science.
• Experience analyzing customer journeys and large clickstream data using Adobe Analytics or a comparable platform.
• Strong SQL skills and Python or R for statistical analysis and modeling.
• Experience designing and interpreting A/B tests and translating results into decisions for senior leaders.

Responsibilities

• Analyze how customers discover and engage with Firefly through Adobe.com and identify drivers and opportunities.
• Answer complex business questions using analytics tools and data.
• Collaborate with Product, Marketing, GTM, and analytics teams to develop hypotheses and analyze experiments.
• Define metrics, cohorts, success criteria, and measurement approaches; develop new approaches as needed.
• Interpret weekly performance, investigate changes, and present findings to inform priorities.
• Create repeatable frameworks and work with engineering to improve automation and reporting.

Skills

SQL

Python

R

Adobe Analytics

Customer Journey Analytics

A/B testing

Data storytelling

Education

Bachelor's degree or equivalent practical experience

Tools

Adobe Analytics

Customer Journey Analytics

SQL

Job description

About the Opportunity and Team

How do customers discover Adobe Firefly on Adobe.com? Which site experiences encourage them to try it, adopt it, and get lasting value from it?

We are looking for a Data Scientist to help us answer questions like these. We study customer behavior, test new experiences, and measure how Adobe.com contributes to Firefly adoption, engagement, and business results.

We share what we learn with Product, Marketing, Finance, Product Analytics, Engineering, and GTM so teams can make better decisions.

We also use AI and automation to reduce repetitive reporting and give analysts more time to investigate new questions. Join us and help shape how customers discover and adopt Firefly through Adobe.com!

About the Role

This is a hands-on individual contributor role responsible for leading web analytics and measurement initiatives for Adobe Firefly on Adobe.com. You will identify which web experiences influence Firefly discovery, adoption, and customer value.

You will work directly with clickstream and experimentation data, investigate questions that may not have an established analytical approach, and explain what the findings mean for the business. The role focuses on Adobe.com behavior and uses downstream customer, product, and business outcomes to evaluate the impact of web experiences.

What You'll Do

• Analyze how customers discover and engage with Firefly through Adobe.com. Identify performance drivers, journey friction, and changes that could improve acquisition, engagement, and conversion.
• Answer complex business questions using Adobe Analytics, Customer Journey Analytics, SQL, statistical analysis, and relevant customer, product, and business data.
• Work with Product, Marketing, GTM, and analytics teams to develop hypotheses, shape experiments, analyze A/B tests, and turn the results into decisions.
• Partner with team members to define critical metrics, cohorts, success criteria, and measurement approaches. Develop new approaches when direct attribution is limited or established measures do not yet exist.
• Interpret weekly performance, investigate material changes, and respond quickly when the business needs analytical support. Present findings that inform Adobe.com priorities and decisions related to Firefly.
• Turn successful analyses and experiments into repeatable frameworks and playbooks. Work with analytics engineering and platform teams to improve automation, reporting, and self-service

What You Need to Succeed

A bachelor's degree in Computer Science, Statistics, Mathematics, Engineering, Economics, Business, or a related field-or equivalent practical experience-is required.

• 5+ years of experience in growth analytics, web analytics, experimentation, data science, decision science, or a related field.
• Experience analyzing customer journeys, conversion funnels, and large clickstream datasets using Adobe Analytics, Customer Journey Analytics, or a comparable platform.
• Strong SQL skills and experience using Python, R, or similar tools for statistical analysis and modeling.
• Experience designing and interpreting A/B tests, along with the judgment to work with incomplete data and questions without an established solution.
• Ability to identify important questions, synthesize findings, communicate with senior leaders, and help teams turn analysis into decisions.

Experience with web-to-product adoption, cross-surface customer journeys, causal inference, incrementality measurement, or generative AI products is helpful but not required.

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