Senior Data Scientist, Growth & Activation

Adobe; San Francisco (CA); On-site; USD 163,200 - 236,400; Full time

Job summary

Adobe in San Francisco is seeking a Senior Business Data Scientist to map the user funnel, build metrics and cohorts, and develop dashboards that Product and Growth rely on to monitor activation, retention and expansion across free, trial, and paid tiers. You will design propensity models for conversion, upgrade, churn, and expansion that feed real-time targeting and in-product nudges.

You will translate ambiguous business questions into structured analyses, collaborate with Product and Growth,

Qualifications

• Bachelor's degree in a quantitative field (Statistics, Mathematics, CS, Economics, Engineering, or similar) or equivalent practical experience.
• 5+ years of experience in data science, product analytics, or a similar quantitative role.
• Proficiency in SQL and Python (or R) for data manipulation, analysis, and modeling.
• Hands-on experience designing and analyzing A/B tests and interpreting statistical significance.
• Experience building segmentation and predictive models (propensity, churn, LTV) and deploying them to drive product or marketing actions.
• Experience building funnels, cohorts, and retention analyses.
• Ability to translate ambiguous business questions into structured analyses and clear recommendations.
• Fluency with AI-assisted and agentic workflows.

Responsibilities

• Map the user funnel and build the metrics, cohorts, and dashboards that Product and Growth rely on to see how users move across free, trial, and paid tiers—and pinpoint where they drop off.
• Dig into the hard questions (what drives activation, which behaviors predict retention and expansion) and build propensity models for conversion, upgrade, churn, and expansion that feed real-time targeting and in-product nudges.
• Find and size growth bets and work with Product to ship them.
• Set north-star, driver, and guardrail metrics with your partners, and stand up multivariate experiments across onboarding, paywalls, in-product prompts, and pricing.

Skills

SQL

Python

A/B testing

Propensity modeling

Segmentation

Retention analysis

AI workflows

Education

Bachelor's degree in a quantitative field

Tools

Databricks

Spark

Adobe Analytics

Amplitude

FullStory

Job description

Adobe in San Francisco is seeking a Senior Business Data Scientist to map the user funnel, build metrics and cohorts, and develop dashboards that Product and Growth rely on to monitor activation, retention and expansion across free, trial, and paid tiers. You will design propensity models for conversion, upgrade, churn, and expansion that feed real-time targeting and in-product nudges.

You will translate ambiguous business questions into structured analyses, collaborate with Product and Growth,