Senior Analytics Scientist: Adobe Analytics & Funnel Insights

Fractal; Town of Texas (WI); On-site; USD 145,000 - 155,000; Full time

Job summary

Fractal is seeking a Senior Decision Scientist with deep expertise in Adobe Analytics and Clickstream Analytics to lead funnel analysis and workflow integration across acquisition and onboarding processes. You will map the full member funnel from discovery to product issuance, identify gaps, and connect workflows to optimize the end-to-end journey.

This role focuses on improving acquisition efficiency through advanced digital analytics, behavioral insights, and real-time dashboards.

Qualifications

• 5+ years hands-on experience with Adobe Analytics.
• Deep expertise in: custom variables, eVars, props, events, success metrics.
• Advanced skills: segments, virtual report suites, processing rules.
• Proficiency in pathing, funnel, and flow analysis.
• Experience with Adobe Analytics API or data feeds.
• Ability to troubleshoot implementation issues and validate data quality.

Responsibilities

• Funnel Mapping Using Adobe Analytics & Clickstream.
• Map acquisition funnel: awareness → quote → application start → underwriting → product issuance.
• Leverage clickstream data to understand user pathways at each stage.
• Define and measure conversions; identify drop-off zones.
• Create funnel visualizations and dashboards showing flow through stages.
• Analyze abandonment patterns and identify friction points at stage boundaries.
• Build segments to analyze funnel performance across prospect groups.
• Design multi-touch attribution models to understand interactions driving conversion.
• Develop real-time dashboards for funnel monitoring and alerts.
• Translate insights into prioritized optimization recommendations.
• Quantify ROI of friction-reduction efforts and potential lift.

Skills

Adobe Analytics

Clickstream Analytics

Pathing Analysis

Funnel Analysis

Cohort Analysis

Dashboard Design

Tools

SQL

Python

Tableau

Job description

Fractal is seeking a Senior Decision Scientist with deep expertise in Adobe Analytics and Clickstream Analytics to lead funnel analysis and workflow integration across acquisition and onboarding processes. You will map the full member funnel from discovery to product issuance, identify gaps, and connect workflows to optimize the end-to-end journey.

This role focuses on improving acquisition efficiency through advanced digital analytics, behavioral insights, and real-time dashboards.