Technical SEO Specialist - Strategy & Analytics

University of Utah; Salt Lake City (UT); On-site; USD 68,000 - 78,000; Full time

Job summary

University of Utah is seeking an SEO Specialist to drive organic search visibility and technical site performance across the university’s web ecosystem. You will partner with the Digital Team and report to the Associate Director of Digital Research and Operations, focusing on strategy, analytics, and content optimization.

The role blends technical SEO execution with advocacy for accessibility and governance, requiring collaboration with content, research, and web teams to elevate university

Qualifications

• 1 year of higher education can substitute for 1 year of related work experience, per Equivalency Statement.
• Bachelor’s degree with 6 years of related work experience or Master’s with 4 years of related work experience is required for SEO Specialist III.

Responsibilities

• Collaborate daily with the Associate Director of Digital Research and Operations to set performance benchmarks.
• Analyze and report on organic search results, landing page performance, and traffic.
• Conduct regular technical site audits and fix crawlability, indexability, speed, mobile usability, and structured data issues.
• Perform keyword research and optimize metadata, headings, copy, and internal links.
• Track keyword rankings, backlink profiles, and conversions using GA4 and Search Console.
• Design and run SEO experiments to improve CTR and engagement.
• Create branded data visualizations and dashboards (Looker Studio, Tableau) following brand standards.
• Ensure on-page SEO aligns with WCAG 2.1 AA accessibility and core web vitals.

Skills

Technical SEO

On-page SEO

Analytics

Cross-functional

Education

Bachelor’s degree in Marketing/CS/IS

Tools

Ahrefs

SEMrush

Google Search Console

GA4

Looker Studio

Tableau

WordPress

Yoast SEO

HTML/CSS

JavaScript

Job description

University of Utah is seeking an SEO Specialist to drive organic search visibility and technical site performance across the university’s web ecosystem. You will partner with the Digital Team and report to the Associate Director of Digital Research and Operations, focusing on strategy, analytics, and content optimization.

The role blends technical SEO execution with advocacy for accessibility and governance, requiring collaboration with content, research, and web teams to elevate university