Strategic SEO Specialist - Technical & Analytics

University of Utah; Salt Lake City (UT); On-site; USD 68,000 - 78,000; Full time

Job summary

University of Utah is seeking a Digital SEO Specialist to drive organic search visibility across our university web ecosystem. You will collaborate with the Digital Research team to optimize content, architecture, and metadata, while leading technical site health audits.

You will analyze performance with GA4, Search Console, and enterprise tools, and build branded dashboards in Looker Studio/Tableau to guide strategic initiatives.

Qualifications

• Bachelor’s degree (or equivalent) with 6 years or Master’s with 4 years of related experience.
• Experience in technical and on-page SEO, managing multi-domain or enterprise environments.
• Higher education or agency experience preferred.

Responsibilities

• Collaborate daily with the Associate Director of Digital Research and Operations to set SEO benchmarks and align with university goals.
• Analyze organic search results, landing page performance, and traffic impact from campaigns.
• Conduct regular technical site audits for crawlability, indexability, speed, mobile usability, canonicalization, structure, and data.
• Perform keyword research and optimize metadata, headings, and internal linking for visibility.
• Track and report on SEO performance, rankings, backlinks, and conversion funnels (GA4, Search Console).
• Design and run SEO experiments to test title tags, descriptions, and layout changes to improve CTR.
• Develop branded dashboards in Looker Studio and Tableau for researchers and campus partners.
• Ensure SEO strategies align with WCAG 2.1 AA accessibility and core web vitals.

Skills

SEO

Web analytics

Content optimization

Technical SEO

Dashboard reporting

Education

Bachelor’s degree in Marketing, Communications, Computer Science, Information Design, Information Systems

Tools

Ahrefs

SEMrush

Google Search Console

Google Trends

WordPress/Yoast

HTML/CSS

Looker Studio

Tableau

Job description

University of Utah is seeking a Digital SEO Specialist to drive organic search visibility across our university web ecosystem. You will collaborate with the Digital Research team to optimize content, architecture, and metadata, while leading technical site health audits.

You will analyze performance with GA4, Search Console, and enterprise tools, and build branded dashboards in Looker Studio/Tableau to guide strategic initiatives.