VP, Ultimate Rewards Strategy & Growth

Testing Site - JPMC; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

Testing Site - JPMC is seeking a Vice President, Ultimate Rewards Program Management to shape the strategy and execution of the Ultimate Rewards program. You will lead initiatives to grow engagement, personalize experiences, and sustain competitive value across partnerships.

You will oversee cross-functional teams across finance, product, marketing and analytics, manage budgets and KPIs, ensure compliant operations, and drive customer satisfaction through data-driven programs and targeted

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
• 5-7+ years of loyalty/rewards program management experience in financial services or consumer products.
• Proven track record of developing and/or managing loyalty programs.
• Strong analytical skills and attention to detail.
• Ability to own ambiguous projects in a complex, highly matrixed environment.
• Experience translating detailed insights into actionable, data-driven strategies.
• Ability to identify opportunities, develop recommendations, gain buy-in, and drive outcomes.
• Excellent leadership, communication, and stakeholder management skills.
• Experience managing multiple, large-scale projects and cross-functional teams.
• Growth mindset and collaborative approach.

Responsibilities

• Develop and execute the long-term strategy for the Ultimate Rewards program, aligning value proposition with business goals
• Identify and implement new features, customer experiences, and partnerships to enhance program value
• Lead cross-functional teams (finance, product, marketing, analytics) to deliver program initiatives
• Manage day-to-day operations of the Ultimate Rewards program for a seamless customer experience
• Collaborate on program budgets, financial performance, and KPIs in partnership with finance and Card teams
• Monitor and manage program expenses, identifying opportunities for cost optimization
• Analyze customer data and market trends to inform program enhancements and personalization strategies
• Drive member acquisition, engagement, and retention through targeted campaigns and communications
• Ensure program compliance with regulatory requirements and internal policies
• Identify and mitigate program risks
• Foster a collaborative, growth-oriented team culture

Skills

Loyalty program management

Data-driven decision making

Cross-functional leadership

Customer engagement

Budget management

Education

Bachelor’s degree in Business, Marketing, Finance, or related field

MBA preferred

Job description

Testing Site - JPMC is seeking a Vice President, Ultimate Rewards Program Management to shape the strategy and execution of the Ultimate Rewards program. You will lead initiatives to grow engagement, personalize experiences, and sustain competitive value across partnerships.

You will oversee cross-functional teams across finance, product, marketing and analytics, manage budgets and KPIs, ensure compliant operations, and drive customer satisfaction through data-driven programs and targeted