Strategic Media Planner: Elevate Campaigns & Insights

Publicis Groupe Holdings B.V; Detroit (MI); On-site; USD 54,000 - 68,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Zenith, part of Publicis Groupe, is seeking a Planner, Strategy to support day‑to‑day media planning and strategy for a client. You will develop, execute, and steward media plans and report to the Supervisor/AMD, Strategy.

Requirements include a BA/BS in Marketing or Advertising and 1+ year in media planning/strategy; agency experience is preferred. Proficiency with cross‑channel media, data tools (Nielsen, Kantar, comScore), and strong client communication is expected.

Qualifications

• BA/BS in Marketing, Advertising, or related field.
• 1+ year of experience in media planning/strategy.
• Agency experience preferred.
• Knowledge of cross-channel media and ability to learn new software quickly.
• Strong written and verbal communication.

Responsibilities

• Develop media strategy and recommendations.
• Present media plans and maintain plans with clear objectives.
• Manage budgets and flowcharts for media plan development.
• Support analytics and client deliverables using Strategy tools.
• Review media buys for proper execution across national and local media.
• Meet with vendor community to evaluate media channels for client plans.

Skills

Media planning

Strategy development

Client presentation

Analytical skills

Education

BA/BS in Marketing or Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

comScore

Job description

Zenith, part of Publicis Groupe, is seeking a Planner, Strategy to support day‑to‑day media planning and strategy for a client. You will develop, execute, and steward media plans and report to the Supervisor/AMD, Strategy.

Requirements include a BA/BS in Marketing or Advertising and 1+ year in media planning/strategy; agency experience is preferred. Proficiency with cross‑channel media, data tools (Nielsen, Kantar, comScore), and strong client communication is expected.