Senior Social Strategy Lead: Brand & Influencer Activation

Adelphi Group; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Omnicom’s agency ecosystem seeks a Senior Social Strategist to lead the activation of a brand’s social media strategy and day-to-day decision-making. You will drive social-first content, collaborate across brand strategy, comms, creative, and client leadership, and guide influencers and paid social initiatives.

The role emphasizes thought leadership, data-driven optimization, and a proactive stance on learning and improving workflows across teams.

Qualifications

• Fluent across a variety of social channels as an active and passionate participant.
• Strong attention to detail ensuring that all creative content follows social bestpractices and brand guidelines.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.
• 5+ years’ experience.
• Experience with large national brands is a plus.
• Deep understanding and participation in emerging platforms (i.e., TikTok).
• Working knowledge of social-media-management software and monitoring/listening tools is a plus.
• Technical understanding and ability to pick up new tools quickly.
• Working or applied knowledge of paid social strategies/tactics.
• Routinely takes initiative to improve process/workflow/methodologies.

Responsibilities

• Develop holistic social media strategies, including audience definition, channel plan, contentframework, content rollout plans, social voice and measurement plans.
• Participate in client intake calls and process client briefs to develop social-activationbriefs for creative teams.
• Partner and collaborate with creative and production teams to translate an idea into a social-first application within budget parameters.
• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
• Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
• Oversee the development of communication guidelines and social voice.
• Oversee content/editorial calendar development.
• Identify opportunities to proactively engage with relevant industry influencers and events onsocial.
• Provide ongoing thought leadership, strategic guidance and industry-best practices to bothclients and internal agency teams.
• Leverage a variety of social tools and data to inform and optimize strategy and content approach.
• Develop and/or oversee POVs on a range of social topics as needed.
• Monitor trends and updates in social media ecosystem and synthesize into clear brandimplications and opportunities.
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drivecontinuous optimization.
• Identify opportunities to fuel an ongoing learning agenda.

Skills

Social media

Content strategy

Analytics & insights

Client management

Writing & presentation

Job description

Omnicom’s agency ecosystem seeks a Senior Social Strategist to lead the activation of a brand’s social media strategy and day-to-day decision-making. You will drive social-first content, collaborate across brand strategy, comms, creative, and client leadership, and guide influencers and paid social initiatives.

The role emphasizes thought leadership, data-driven optimization, and a proactive stance on learning and improving workflows across teams.