VP, Social Strategy & Partnerships — Global Impact

Omnicom Media; New York (NY); On-site; USD 153,000 - 207,000; Full time

Job summary

Omnicom Media in New York, NY seeks a Vice President, Social Strategy to lead social strategy for a global brand portfolio. The role blends business strategy, culture, intelligence, media, creative and partnerships to scale social across markets.

You’ll advise clients and internal leaders, shaping how social informs decisions and building governance to scale capabilities. You will drive the integration of influencer and paid social, ensure consistent messaging, and translate data into strategic

Qualifications

• 10+ years of social and influencer strategy experience.
• Strong understanding of social-first event marketing and the intersection of digital, social, and influencer activations.
• Experience leading large-scale experiential activations with integrated influencer and social strategies.
• Proven ability to develop and execute high-impact, measurable social media campaigns and partnerships.
• Deep understanding of influencer marketing best practices, talent relations, and contract negotiations.
• Ability to think strategically while also executing with a high level of detail and organization.
• Proven leadership in managing cross-functional teams and external partners to deliver best-in-class experiences.
• Demonstrated expertise in social media trends, platform algorithms, and emerging technologies.
• Exceptional communication skills with the ability to present ideas and strategies to both internal teams and clients.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.

Responsibilities

• Serve as the holistic social expert and strategic partner across the Amex portfolio, elevating channel planning, platform best practices, and integrated ways of working across IAT teams.
• Audit always-on and heat moment approaches against evolving platform capabilities and flag where strategy is falling behind.
• Recommend evolution of social strategies and models as ad networks change.
• Serve as senior escalation point when planning, creative, and investment teams misalign on social strategy.
• Reset ways of working across IAT to reduce friction or duplication.
• Serve as the connective tissue between social, influencer, and broader integrated marketing across the customer journey.
• Ensure paid social and influencer strategy are unified across events and moments.
• Represent the social point of view in cross-discipline strategy conversations with creative, PR, and experiential teams.
• Establish governance for how influencer plans and paid social plans inform each other.
• Develop and communicate a high-level strategic vision for social within the larger IAT ecosystem.

Skills

Social strategy & influencer

Leadership

Cross-functional collaboration

Data-driven decisions

Strategic storytelling

Client relationship mgmt

Mentoring & people mgmt

Experience with large-scale activ

Communication skills

Job description

Omnicom Media in New York, NY seeks a Vice President, Social Strategy to lead social strategy for a global brand portfolio. The role blends business strategy, culture, intelligence, media, creative and partnerships to scale social across markets.

You’ll advise clients and internal leaders, shaping how social informs decisions and building governance to scale capabilities. You will drive the integration of influencer and paid social, ensure consistent messaging, and translate data into strategic