VP, Consumer Experience & Earned Media

Resolute Digital, a Weber Shandwick Company; New York (NY); On-site; USD 125,000 - 165,000; Full time

Job summary

Weber Shandwick in New York is seeking a dynamic Vice President to join our Consumer team, leading day-to-day business and spearheading high-profile, earned-driven integrated campaigns for iconic global brands.

This high-visibility leadership role requires directing cross-functional teams across channels, mentoring rising talent, and delivering social-first, earned-led programs that drive engagement and buzz.

Qualifications

• 8-10 years’ experience in agency, PR/Communications space.
• Experience leading account teams and integrated Media Strategy, ideally within the consumer or CPG industry.
• Bachelor’s Degree in Communications, Business Management, or related field

Responsibilities

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement.
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners.
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs.
• Ability to turn ideas into workable plans and presentations via decks.
• Build trusted relationships with senior clients, offering strategic POVs and counsel.
• Ensure programs are rooted in insights and measured against KPIs.
• Manage diverse internal teams and SMEs with clarity and organization.
• Lead by providing mentorship, fostering growth and innovation

Skills

Strategic thinking

Leadership

Presentation skills

Mentorship

Client counsel

Financial analysis

Education

Bachelor's Degree in Communications, Business Management, or related field

Job description

Weber Shandwick in New York is seeking a dynamic Vice President to join our Consumer team, leading day-to-day business and spearheading high-profile, earned-driven integrated campaigns for iconic global brands.

This high-visibility leadership role requires directing cross-functional teams across channels, mentoring rising talent, and delivering social-first, earned-led programs that drive engagement and buzz.