EVP, Earned Media Strategy & Brand Leadership

Weber Shandwick; Chicago (IL); On-site; USD 210,000 - 240,000; Full time

Job summary

Weber Shandwick in Chicago seeks an Executive Vice President, Earned Media Strategy, Brand to lead vision for earned media across major CPG, food and beverage, and consumer lifestyle clients.

You will shape strategy and build integrated programs across earned media, social, creators, owned content, partnerships, emerging platforms, and paid amplification. This role requires senior counsel, creative strategy, and leadership of diverse teams.

Responsibilities

• Set the strategic vision for earned media and integrated communications across major client portfolios.
• Serve as a trusted counselor to senior client leaders on communication challenges, executive visibility, reputation, and media engagement.
• Lead the development of audience-led ideas across earned, social, creator, owned, paid, partnerships, and emerging channels.
• Partner with Strategy, Creative, Analytics, Client Experience, and media teams to deliver distinctive solutions.
• Shape the choreography of ideas across channels to maximize relevance and impact.
• Build senior relationships across media, culture, entertainment, commerce, and industry.
• Provide executive oversight for major programs with strong storytelling and data-driven optimization.
• Develop and champion thought leadership on evolving media and brand-building.

Job description

Weber Shandwick in Chicago seeks an Executive Vice President, Earned Media Strategy, Brand to lead vision for earned media across major CPG, food and beverage, and consumer lifestyle clients.

You will shape strategy and build integrated programs across earned media, social, creators, owned content, partnerships, emerging platforms, and paid amplification. This role requires senior counsel, creative strategy, and leadership of diverse teams.