VP, Product Marketing: AI-Driven Growth & Market Leadership

PR Girl Manifesto; Massachusetts; Hybrid; USD 222,000 - 390,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Flexible work schedules

Time Off + Holidays

Job summary

Genesys is seeking a VP of Product Marketing to shape market narratives and lead product marketing across the organization. You will drive AI-powered CX platform messaging, executive storytelling, and GTM strategy while partnering with product and engineering to translate innovations into measurable customer value.

You will lead a global team, influence market adoption, and deliver compelling keynote content that showcases AI-enabled customer experiences and business growth.

Qualifications

• 15+ years of experience in product marketing, product management, or marketing leadership
• Proven track record of leading and scaling global teams
• Experience developing differentiated products and platform positioning
• Strong product and technical fluency with enterprise software, cloud, AI
• Experience leading major product launches and go-to-market strategies
• Experience applying AI to workflows and enterprise software
• Exceptional executive communication and presentation skills
• Ability to operate at strategic and hands-on levels

Responsibilities

• Shape product positioning and messaging to connect Agentic Orchestration for CX to customer value
• Lead AI vision and thought leadership with product and executive leaders
• Own product launches and go-to-market strategy for enterprise adoption
• Develop executive narratives, keynote content, and flagship events
• Oversee customer growth marketing and evidence-driven storytelling
• Lead a global team across product marketing, messaging, and growth
• Collaborate with product and engineering to translate capabilities into outcomes

Skills

Product marketing leadership

Executive messaging

Go-to-market strategy

AI in enterprise software

Public speaking / keynote

Education

Bachelor's degree

MBA or advanced degree

Tools

CRM systems

Job description

Genesys is seeking a VP of Product Marketing to shape market narratives and lead product marketing across the organization. You will drive AI-powered CX platform messaging, executive storytelling, and GTM strategy while partnering with product and engineering to translate innovations into measurable customer value.

You will lead a global team, influence market adoption, and deliver compelling keynote content that showcases AI-enabled customer experiences and business growth.