Global VP of Marketing & Growth - Enterprise AI & Data

GenLogs Corporation; Chicago (IL); On-site; USD 250,000 - 450,000; Full time

Job summary

GenLogs Corporation seeks a high-caliber Vice President of Marketing to define and execute the GTM playbook across five core verticals. You will own brand positioning, demand generation, product marketing, and communications, translating complex analytics into ROI-driven narratives for executives and public sector clients.

You will lead a world-class marketing organization, establish metrics, and partner with Product and Engineering to launch data products and features.

Qualifications

• 10+ years of progressive B2B marketing leadership experience in SaaS, enterprise data analytics, AI, or supply chain technology.
• Proven multi-vertical marketing experience selling enterprise solutions into at least two of the target sectors (Freight Brokerage, Shippers, Commercial Insurance, Financial Institutions).
• Track record of building enterprise demand engines from early growth through rapid scaling stages ($30M to $300M+ ARR).
• High analytical acumen with experience using data-driven storytelling to sell complex hardware/software ecosystems.
• Excellent cross-functional leadership, communication, and executive presentation skills.

Responsibilities

• Define and execute go-to-market strategy across five core buyer personas.
• Own brand positioning, demand generation, product marketing, and communications.
• Lead ABM campaigns targeting enterprise LSPs, Fortune 500 shippers, major insurance carriers, state DOTs, and law enforcement agencies.
• Oversee white papers, ROI calculators, case studies, and industry reports leveraging GenLogs' dataset.

Skills

B2B marketing leadership

Enterprise SaaS marketing

ABM

Data-driven storytelling

Cross-functional leadership

Job description

GenLogs Corporation seeks a high-caliber Vice President of Marketing to define and execute the GTM playbook across five core verticals. You will own brand positioning, demand generation, product marketing, and communications, translating complex analytics into ROI-driven narratives for executives and public sector clients.

You will lead a world-class marketing organization, establish metrics, and partner with Product and Engineering to launch data products and features.