VP, Product Marketing

PR Girl Manifesto; Northern (KY); Hybrid; USD 222,000 - 390,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Telehealth coverage

Flexible work schedules

Open Time Off + 10 holidays

401(k) matching

Job summary

Genesys is seeking a VP of Product Marketing to craft a market narrative for AI-powered CX and connect product capabilities to customer outcomes. You will lead product marketing, executive messaging, and customer growth marketing, guiding launches and skilling a global team.

The role reports to the SVP, Product Marketing and collaborates with product, engineering, and sales. A strong AI background and leadership track record are essential for building scalable programs and thought leadership.

Qualifications

• Extensive experience in product marketing and leadership across multiple products or platforms.
• Proven track record in differentiated product positioning and executive messaging.
• Strong fluency translating complex enterprise tech into business value.

Responsibilities

• Shape product positioning and messaging to connect capabilities to customer value.
• Lead AI vision, thought leadership, and executive-level storytelling.
• Drive product launches and go-to-market programs for enterprise adoption.
• Develop executive narratives, keynote content and flagship event materials.
• Build customer growth marketing programs and evidence of impact.
• Lead and develop a global product marketing team.

Skills

Product marketing leadership

Product management

Enterprise software

Go-to-market strategy

AI in enterprise

Executive communication

Team leadership

Education

MBA or related advanced degree

Bachelor’s degree

Tools

CRM systems

Analytics platforms

Job description

# VP, Product MarketingGenesysNCFull-TimeSep 18, 2026Marketing## Job Description**Be the one building AI-powered experiences where they matter most.**At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day. # **VP, Product Marketing**## Location: United States## ## **Role Overview**Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible.Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys.This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth.You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences.You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned. As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value.## ## **Key Responsibilities*** **Product positioning and messaging.** Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.* **AI vision and thought leadership.** Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.* **Product launches and go-to-market strategy.** Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.* **Executive messaging and event content.** Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.* **Customer growth marketing.** Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.* **Customer evidence and industry engagement.** Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.* **Team leadership.** Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.## ## **Required Qualifications*** 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform* Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results* Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts* Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value* Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation* Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience* Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press* Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations## ## **Preferred Qualifications*** Bachelors, MBA or other relevant advanced degree* Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies* Experience influencing product and go-to-market strategy within a complex global technology organization* Strong understanding of enterprise customer adoption and expansion strategies#LI-Remote**Compensation:**This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$221,700.00 - $389,900.00**Benefits:*** Medical, Dental, and Vision Insurance.* Telehealth coverage* Flexible work schedules and work from home opportunities* Development and career growth opportunities* Open Time Off in addition to 10 paid holidays* 401(k) matching program* Adoption Assistance* Fertility treatmentsClick here to view a summary overview of our Benefits. **Working at Genesys*** **AI at enterprise scale** – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.* **A flexible-first culture** – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.* **Growth in the AI era** – Build future-ready skills through mentorship, learning programs, leadership development and education support.* **Time to recharge and give back** – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.* **Recognized globally** – Genesys is Great Place to Work certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report. **What Happens After You Apply**After you apply, here's what you can typically expect:* Our Talent Acquisition team reviews your application with the hiring team.* A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.* Next, you'll meet the hiring manager and other members of the interview team.* We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.* After interviews are complete, our team will follow up with the final steps.Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process. **Stay Connected**Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.Get notified about relevant opportunities. # **Be the one building what's next - where AI, experience and impact come together.**### About GenesysEvery year, Genesys orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a ServiceSM, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Genesys recruiters will never ask for sensitive personal or financial information during the application phase. Initial inquiries might come through LinkedIn, but all communication thereafter is through an official Genesys portal. Continue to stay alert and safe.