Founding Product Marketing Lead - AI-Driven GTM & Storytelling

Klarity; San Francisco (CA); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Equity in addition to competitive cash

Employer‑Paid Medical, Dental & Vision

Paid Parental Leave

Learning fund

Wellness fund

401k

Relocation support to SF Bay Area

Office perks: transit & lunch programs

Job summary

Within is seeking a founding Product Marketing Lead to craft messaging and positioning across ICPs and personas, building content and programs that energize customers and accelerate the sales cycle. This role blends strategic thinking with hands-on execution to define the product marketing function.

You will shape market understanding, lead go-to-market efforts, and drive product launches while enabling sales with compelling collateral and AI-powered tools.

Qualifications

• 6+ years of experience in product marketing, particularly in B2B environments.
• Expertise leveraging GenAI tools like ChatGPT, Claude Code, Gemini, Figma, Replit, etc. to supercharge efforts.
• Excellent written and verbal communication, problem-solving, story‑telling, and analytical skills.
• Demonstrated passion for and understanding of AI/ML technology, and the ability to explore and push the use of generative AI tools to unlock productivity.
• Strong business judgment and the ability to influence at all levels, including executive and to work across functions.
• A collaborative mindset, drive to create and improve processes, and willingness to support team members on various projects as needed.
• An outstanding level of attention to detail.

Responsibilities

• Market Research & Understanding: Acquire and possess in-depth understanding of our target markets, customers, buyer personas, competitors, and partners.
• GTM Strategy: Partner closely with leadership to define go‑to‑market strategy and tactics, then develop integrated marketing plans in collaboration with sales, product, field, and growth to drive pipeline.
• Product/Feature Launch: Coordinate and communicate product/feature launches and updates.
• Sales Enablement: Support our sales and marketing efforts as a subject matter expert. Create and deliver compelling collateral, AI tools, and programs to accelerate the sales team.
• Content Development: Develop thought leadership and educational content to drive awareness and consideration for Within products and solutions at the top of the funnel.

Skills

GenAI tools usage

B2B product marketing

Strategic thinking

Storytelling

Analytical skills

Cross-functional collaboration

Attention to detail

Tools

ChatGPT

Claude Code

Gemini

Figma

Replit

Job description

Within is seeking a founding Product Marketing Lead to craft messaging and positioning across ICPs and personas, building content and programs that energize customers and accelerate the sales cycle. This role blends strategic thinking with hands-on execution to define the product marketing function.

You will shape market understanding, lead go-to-market efforts, and drive product launches while enabling sales with compelling collateral and AI-powered tools.