VP, Personal Loans Growth & Acquisition Strategy

Citizens; Marlton (NJ); On-site; USD 150,000 - 165,000; Full time

Job summary

Citizens Bank seeks a VP of Acquisition Strategy & Growth for its Personal Loans business to drive the next growth phase by expanding cross-sell to existing customers. Reporting to the Head of Personal Loans, you will partner with Marketing, Product, Analytics, Risk, Finance and Operations to deliver measurable outcomes.

You will develop a roadmap to ramp volumes, expand customer segments and channels, and build business cases for marketing spend while keeping acquisition costs in check.

Qualifications

• 7+ years of experience in consumer lending, marketing strategy, product performance, portfolio management, or related fields.
• Experience with personal loans, unsecured lending, credit cards, or consumer banking products preferred
• MBA preferred.

Responsibilities

• Develop a roadmap to ramp Personal Loans volumes over the next 6 to 12 months.
• Identify opportunities to expand customer segments, acquisition channels, and market reach.
• Monitor competitive trends and customer needs to identify new growth opportunities.
• Build business cases and strategic recommendations for marketing spend in the business and keep acquisition cost per account in check.
• Support development of annual growth plans and volume forecast.
• Able to influence and drive budget conversations to help secure funds needed to accomplish growth.
• Partner with Marketing to develop a multi channel strategy across digital, email, direct mail, branch, partnership, and other channels.
• Develop customer segmentation strategies to improve targeting and engagement.
• Identify opportunities to increase application volume, approval rates, and funded loan conversion.
• Routinely review campaign response rates and application funnel performance and translate data into actionable business recommendations.
• Drive execution against business priorities and ensure achievement of expected outcomes.
• Develop executive-ready reporting and presentations for leadership teams.
• Lead strategic initiatives from concept through implementation.
• Coordinate activities across Marketing, Product, Risk, Finance, Operations, Analytics, and Technology teams.
• Establish project plans, success metrics, and stakeholder communication plans.

Skills

Problem solving

Team building

Communication

Presentation skills

Cross-functional collaboration

Growth initiatives

Stakeholder influence

Education

Bachelor's degree in business/related field

MBA

Job description

Citizens Bank seeks a VP of Acquisition Strategy & Growth for its Personal Loans business to drive the next growth phase by expanding cross-sell to existing customers. Reporting to the Head of Personal Loans, you will partner with Marketing, Product, Analytics, Risk, Finance and Operations to deliver measurable outcomes.

You will develop a roadmap to ramp volumes, expand customer segments and channels, and build business cases for marketing spend while keeping acquisition costs in check.