Growth & Acquisition Strategy Leader, Personal Loans

Citizens Bank; West Conshohocken (PA); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Dental and vision coverage

Retirement benefits

Flexible work arrangements

Education reimbursement

Job summary

Citizens Bank is seeking a VP of Acquisition Strategy & Growth for the Personal Loans business to drive the next growth phase by cross-selling the product to existing Citizens customers. This role will report into the Head of Personal Loans and support the lending leadership to help achieve business objectives.

The VP will identify initiatives to accelerate volume growth while minimizing credit and fraud losses, partnering across Marketing, Product, Analytics, Risk, Finance, and Operations to

Qualifications

• Bachelor's degree in Business, Finance, Marketing, Economics, or related field.
• 7+ years of experience in consumer lending, marketing strategy, product performance, portfolio management, or related fields.
• Experience with personal loans, unsecured lending, credit cards, or consumer banking products preferred
• Experience managing growth initiatives and driving measurable business results.
• Strong problem-solving, team building, communication and presentation skills.
• Experience working with senior leaders and cross-functional teams.
• Ability to navigate matrix organization and influence stakeholders to drive expected outcomes
• MBA preferred.

Responsibilities

• Develop a roadmap to ramp Personal Loans volumes from current levels over the next 6 to 12 months.
• Identify and assess opportunities to expand customer segments, acquisition channels, and market reach.
• Monitor competitive trends and customer needs to identify new growth opportunities.
• Build business cases and strategic recommendations for marketing spend in the business and keep acquisition cost per account in check
• Support development of annual growth plans and volume forecast.
• Able to influence and drive budget conversations to help secure funds needed to accomplish growth
• Partner with Marketing to develop a multi channel strategy across digital, email, direct mail, branch, partnership, and other channels.
• Develop customer segmentation strategies to improve targeting and engagement.
• Identify opportunities to increase application volume, approval rates, and funded loan conversion.
• Routinely review campaign response rates and application funnel performance and translate data into actionable business recommendations.
• Drive execution against business priorities and ensure achievement of expected outcomes.
• Develop executive-ready reporting and presentations for leadership teams.
• Lead strategic initiatives from concept through implementation.
• Coordinate activities across Marketing, Product, Risk, Finance, Operations, Analytics, and Technology teams.
• Establish project plans, success metrics, and stakeholder communication plans.

Skills

Problem-solving

Team building

Communication

Presentation skills

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Business, Finance, Marketing, Economics, or related field

MBA preferred

Job description

Citizens Bank is seeking a VP of Acquisition Strategy & Growth for the Personal Loans business to drive the next growth phase by cross-selling the product to existing Citizens customers. This role will report into the Head of Personal Loans and support the lending leadership to help achieve business objectives.

The VP will identify initiatives to accelerate volume growth while minimizing credit and fraud losses, partnering across Marketing, Product, Analytics, Risk, Finance, and Operations to