VP, Acquisition Strategy & Growth, Personal Loans

Citizens; Marlton (NJ); On-site; USD 150,000 - 165,000; Full time

Job summary

Citizens Bank seeks a VP of Acquisition Strategy & Growth for its Personal Loans business to drive the next growth phase by expanding cross-sell to existing customers. Reporting to the Head of Personal Loans, you will partner with Marketing, Product, Analytics, Risk, Finance and Operations to deliver measurable outcomes.

You will develop a roadmap to ramp volumes, expand customer segments and channels, and build business cases for marketing spend while keeping acquisition costs in check.

Qualifications

• 7+ years of experience in consumer lending, marketing strategy, product performance, portfolio management, or related fields.
• Experience with personal loans, unsecured lending, credit cards, or consumer banking products preferred
• MBA preferred.

Responsibilities

• Develop a roadmap to ramp Personal Loans volumes over the next 6 to 12 months.
• Identify opportunities to expand customer segments, acquisition channels, and market reach.
• Monitor competitive trends and customer needs to identify new growth opportunities.
• Build business cases and strategic recommendations for marketing spend in the business and keep acquisition cost per account in check.
• Support development of annual growth plans and volume forecast.
• Able to influence and drive budget conversations to help secure funds needed to accomplish growth.
• Partner with Marketing to develop a multi channel strategy across digital, email, direct mail, branch, partnership, and other channels.
• Develop customer segmentation strategies to improve targeting and engagement.
• Identify opportunities to increase application volume, approval rates, and funded loan conversion.
• Routinely review campaign response rates and application funnel performance and translate data into actionable business recommendations.
• Drive execution against business priorities and ensure achievement of expected outcomes.
• Develop executive-ready reporting and presentations for leadership teams.
• Lead strategic initiatives from concept through implementation.
• Coordinate activities across Marketing, Product, Risk, Finance, Operations, Analytics, and Technology teams.
• Establish project plans, success metrics, and stakeholder communication plans.

Skills

Problem solving

Team building

Communication

Presentation skills

Cross-functional collaboration

Growth initiatives

Stakeholder influence

Education

Bachelor's degree in business/related field

MBA

Job description

Position Summary

Citizens Bank is seeking a VP of Acquisition Strategy & Growth for the Personal Loans business to help drive the next phase of growth by cross selling the product to existing Citizens customers. This role will be reporting into the Head of Personal Loans and support the lending leadership to help achieve business objectives.

The VP of Acquisition Strategy & Growth will be responsible for identifying, developing, and executing initiatives that accelerate volume growth and eligibility expansion for the Personal Loans business but in a responsible way to minimize credit and fraud losses. This individual will partner across Marketing, Product, Analytics, Risk, Finance, and Operations to drive business outcome and will be a liaison between the cross functional stakeholders and the lending business leaders.

Key Responsibilities

• Develop a roadmap to ramp Personal Loans volumes from current levels over the next 6 to 12 months
• Identify and assess opportunities to expand customer segments, acquisition channels, and market reach.
• Monitor competitive trends and customer needs to identify new growth opportunities.
• Build business cases and strategic recommendations for marketing spend in the business and keep acquisition cost per account in check
• Support development of annual growth plans and volume forecast.
• Able to influence and drive budget conversations to help secure funds needed to accomplish growth
• Partner with Marketing to develop a multi channel strategy across digital, email, direct mail, branch, partnership, and other channels.
• Develop customer segmentation strategies to improve targeting and engagement.
• Identify opportunities to increase application volume, approval rates, and funded loan conversion.
• Routinely review campaign response rates and application funnel performance and translate data into actionable business recommendations.
• Drive execution against business priorities and ensure achievement of expected outcomes.
• Develop executive-ready reporting and presentations for leadership teams.
• Lead strategic initiatives from concept through implementation.
• Coordinate activities across Marketing, Product, Risk, Finance, Operations, Analytics, and Technology teams.
• Establish project plans, success metrics, and stakeholder communication plans.

Required Qualifications

• Bachelor's degree in Business, Finance, Marketing, Economics, or related field.
• 7+ years of experience in consumer lending, marketing strategy, product performance, portfolio management, or related fields.
• Experience with personal loans, unsecured lending, credit cards, or consumer banking products preferred
• Experience managing growth initiatives and driving measurable business results.
• Strong problem-solving, team building, communication and presentation skills.
• Experience working with senior leaders and cross-functional teams.
• Ability to navigate matrix organization and influence stakeholders to drive expected outcomes
• MBA preferred.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: Monday-Friday

Pay Transparency

The salary range for this position is $150,000 – $165,000 per year, plus an opportunity to earn additional incentive earnings. Actual pay is based on various factors including, but not limited to, the budget, work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of very local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

11/30/2026