VP, Acquisition Strategy & Growth, Personal Loans

Citizens Bank; United States; On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive medical

Dental and vision coverage

Retirement benefits

Maternity/paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens Bank seeks a VP of Acquisition Strategy & Growth for its Personal Loans unit to drive growth by cross-selling to existing customers. The leader will partner with Marketing, Product, Analytics, Risk, Finance, and Operations to deliver measurable outcomes across channels.

The ideal candidate will bring deep unsecured lending experience with a track record in customer acquisition and growth management, adding value with minimal oversight and guiding data-driven campaigns and budget

Qualifications

• Bachelor's degree in Business, Finance, Marketing, Economics, or related field.
• MBA preferred.

Responsibilities

• Develop a roadmap to ramp Personal Loans volumes over 6–12 months.
• Identify opportunities to expand customer segments, acquisition channels, and market reach.
• Monitor trends to identify new growth opportunities.
• Build business cases and strategic recommendations for marketing spend.
• Support development of annual growth plans and volume forecast.
• Influence budget conversations to secure funds for growth.
• Develop multi-channel strategy across digital, email, direct mail, branches, partnerships.
• Create customer segmentation strategies to improve targeting and engagement.
• Increase application volume, approval rates, and funded loan conversion.
• Review campaign response rates and translate data into actionable recommendations.
• Lead initiatives from concept through implementation.

Education

Bachelor's degree in Business, Finance, Marketing, Economics, or related field

MBA

Job description

Position Summary

Citizens Bank is seeking a VP of Acquisition Strategy & Growth for the Personal Loans business to help drive the next phase of growth by cross selling the product to existing Citizens customers. This role will be reporting into the Head of Personal Loans and support the lending leadership to help achieve business objectives.

The VP of Acquisition Strategy & Growth will be responsible for identifying, developing, and executing initiatives that accelerate volume growth and eligibility expansion for the Personal Loans business but in a responsible way to minimize credit and fraud losses. This individual will partner across Marketing, Product, Analytics, Risk, Finance, and Operations to drive business outcome and will be a liaison between the cross functional stakeholders and the lending business leaders.

The ideal candidate will be someone who has deep experience in the unsecured lending space with expertise in customer acquisition and growth management. The expectation is they will quickly add value by driving results with minimal oversight.

Key Responsibilities

• Develop a roadmap to ramp Personal Loans volumes from current levels over the next 6 to 12 months
• Identify and assess opportunities to expand customer segments, acquisition channels, and market reach.
• Monitor competitive trends and customer needs to identify new growth opportunities.
• Build business cases and strategic recommendations for marketing spend in the business and keep acquisition cost per account in check
• Support development of annual growth plans and volume forecast.
• Able to influence and drive budget conversations to help secure funds needed to accomplish growth
• Partner with Marketing to develop a multi channel strategy across digital, email, direct mail, branch, partnership, and other channels.
• Develop customer segmentation strategies to improve targeting and engagement.
• Identify opportunities to increase application volume, approval rates, and funded loan conversion.
• Routinely review campaign response rates and application funnel performance and translate data into actionable business recommendations.
• Drive execution against business priorities and ensure achievement of expected outcomes.
• Develop executive-ready reporting and presentations for leadership teams.
• Lead strategic initiatives from concept through implementation.
• Coordinate activities across Marketing, Product, Risk, Finance, Operations, Analytics, and Technology teams.
• Establish project plans, success metrics, and stakeholder communication plans.

Required Qualifications

• Bachelor's degree in Business, Finance, Marketing, Economics, or related field.
• 7+ years of experience in consumer lending, marketing strategy, product performance, portfolio management, or related fields.
• Experience with personal loans, unsecured lending, credit cards, or consumer banking products preferred
• Experience managing growth initiatives and driving measurable business results.
• Strong problem-solving, team building, communication and presentation skills.
• Experience working with senior leaders and cross-functional teams.
• Ability to navigate matrix organization and influence stakeholders to drive expected outcomes
• MBA preferred.

Hours & Work Schedule

• Hours per Week: 40

• Work Schedule: Monday-Friday

Pay Transparency

The salary range for this position is $150,000 – $165,000 per year, plus an opportunity to earn additional incentive earnings. Actual pay is based on various factors including, but not limited to, the budget, work location, and relevant skills and experience.

Benefits

• competitive pay
• comprehensive medical
• dental and vision coverage
• retirement benefits
• maternity/paternity leave
• flexible work arrangements
• education reimbursement
• wellness programs

Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of very local and state jurisdiction in the United States.

For an overview of our benefits, visit https://jobs.citizensbank.com/benefits

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.