VP, Performance Analytics & Data-Driven Growth

Publicis Groupe; Chicago (IL); On-site; USD 168,150 - 241,605; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption

Employee assistance programs

Tuition assistance

Flexible time off

Matching gifts

Flexible working arrangements

Work Your World program

Business resource groups

Job summary

Starcom seeks a Vice President of Analytics to lead the client-facing analytics team with a focus on performance media, data-driven decision making, and measurement frameworks. The role requires senior expertise in media analytics and strong leadership across healthcare, CPG, or retail accounts.

The VP will partner with investment and planning teams to translate data into actionable marketing strategies, mentor analysts, and deliver impactful data storytelling for client success.

Qualifications

• 10+ years of experience in media analytics with leadership responsibilities.
• Bachelor’s degree preferred, preferably in advertising, marketing, business, statistics, or similar discipline.
• Previous experience with performance media analytics.
• Excellent project management, organization, leadership, presentation and communication skills.
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results.
• Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers.
• Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace.
• A team player with proven ability to work well with others, acting both resourceful and collaborative.
• Excellent verbal and written communication skills.

Responsibilities

• Lead performance analytics (including paid social and search media analytics)
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of ‘always on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.
• Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
• Guide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…) and demonstrate delivery against business objectives
• Consult with client media teams to align with the strategy, measurement, and optimization plans
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision

Skills

Leadership experience

Project management

Communication skills

Advertising analytics

ROI methods knowledge

Education

Bachelor’s degree

Statistics background

Job description

Starcom seeks a Vice President of Analytics to lead the client-facing analytics team with a focus on performance media, data-driven decision making, and measurement frameworks. The role requires senior expertise in media analytics and strong leadership across healthcare, CPG, or retail accounts.

The VP will partner with investment and planning teams to translate data into actionable marketing strategies, mentor analysts, and deliver impactful data storytelling for client success.