VP of Performance Analytics & Insights

Starcom; Chicago (IL); On-site; USD 168,150 - 241,605; Full time

Benefits offered by this job

Paid Family Care for parents and other

Adoption, Surrogacy, and Fertility aid

Pet adoption support

Employee Assistance Programs andWell/­

Tuition Assistance

Paid time off (Flexible Time off, sick

Matching Gifts programs

Flexible working arrangements

Work Your World Program

Business Resource Groups

Job summary

Starcom is seeking a Vice President of Data & Analytics to lead the analytics team focused on digital media measurement for client brands. This role sits within the Analytics department and will drive data-driven decisions across paid social and search, partnering with client teams to deliver actionable insights and storytelling.

You will mentor analysts, oversee measurement frameworks, and champion best practices in analytics, ROI, and media optimization for a portfolio of healthcare, CPG or

Qualifications

• 10+ years experience in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics with progressive leadership responsibilities.
• Bachelor’s degree preferred, preferably in advertising, marketing, business, statistics, or similar discipline
• Previous experience with performance media analytics
• Excellent project management, organization, leadership, presentation and communication skills
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results

Responsibilities

• Lead performance analytics (including paid social and search media analytics)
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.
• Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
• Guide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives
• Consult with client media teams to align with the strategy, measurement, and optimization plans
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision

Skills

Leadership

Project management

Communication

Data analytics

ROI analysis

Education

Bachelor’s degree preferred

Job description

Starcom is seeking a Vice President of Data & Analytics to lead the analytics team focused on digital media measurement for client brands. This role sits within the Analytics department and will drive data-driven decisions across paid social and search, partnering with client teams to deliver actionable insights and storytelling.

You will mentor analysts, oversee measurement frameworks, and champion best practices in analytics, ROI, and media optimization for a portfolio of healthcare, CPG or