Head of Performance Analytics & Insights

Starcom Melbourne; Chicago (IL); On-site; USD 168,150 - 241,605; Full time

Benefits offered by this job

Paid Family Care

Adoption and Fertility Support

Pet adoption assistance

Employee Wellness programs

Tuition Assistance

Paid time off

Job summary

Starcom is seeking a Vice President of digital media measurement and analytics to lead an analytics team that answers client business questions using diverse data and storytelling. The role focuses on performance analytics across paid social and search, driving data-driven decisions and client partnership.

The VP will guide measurement frameworks, KPIs, and methodology, collaborating with investment and planning teams to optimize media investments and deliver high-quality client deliverables

Qualifications

• 10+ years experience in media/analytics/marketing research with leadership responsibilities.
• Bachelor’s degree preferred in advertising, marketing, business, statistics or similar.
• Excellent project management, organization, leadership, presentation and communication skills.
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI.
• Familiarity with media measurement vendor marketplaces and new capabilities.

Responsibilities

• Lead performance analytics (paid social and search) for client brands.
• Consult with clients to define questions and advise on data usage for media investments.
• Drive data-driven decision making and institutionalize analytics in planning.
• Provide thought leadership on analytic methods and appropriate approaches.
• Lead measurement framework development and define media KPIs linked to objectives.
• Package and evangelize data and analytics to tell a clear story for clients.
• Work with internal teams to deliver high-quality client deliverables.
• Lead brand measurement research development for campaigns.
• Guide investment/planning teams to deliver data-driven decisions across channels.
• Consult with client media teams to align strategy and optimization plans.
• Develop, manage and mentor a team with a strategic vision.

Skills

Performance analytics

Leadership

Communication

Project management

Presentation

Education

Bachelor's degree

Job description

Starcom is seeking a Vice President of digital media measurement and analytics to lead an analytics team that answers client business questions using diverse data and storytelling. The role focuses on performance analytics across paid social and search, driving data-driven decisions and client partnership.

The VP will guide measurement frameworks, KPIs, and methodology, collaborating with investment and planning teams to optimize media investments and deliver high-quality client deliverables